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Calling It 'Basic' is Baseless - Take Charge Chains

The term "basic" gets a bad rep these days, often associated with blandness. We like to think of the word more in the sense of fundamentals. Chic. Classic. Timeless. Refined. Bold. Poised. This necklace can be all of the above, but it's certainly never boring.

While it's most commonly seen as a staple in men's jewelry, we want you to abandon the thought of a polished chain tangled in your sweaty plumber's chest hair for a moment and instead envision a Parisian sidewalk. You see a woman sauntering past in a crisp white collared shirt and patterned silk scarf that she's impeccably layered over white gold Byzantine links. She's proof that it's not the amount of embellishments that matters; it's about enhancing an already-excellent ensemble. She could be you. Now let's go next door to Rome, where we'll spy a woman seated at an outdoor cafe (or bar, as they call them) in a fitted black dress at midday. She's decorated her décolletage in a tiered, triple-strand yellow gold link necklace and reapplies her scarlet lipstick after finishing her shot of espresso. Her confidence speaks for her, and her necklace merely amplifies it. She, too, could be you.

See, calling it "basic" is beyond limiting - especially when this embellishment is everything to the contrary. But what it can be is the foundation to any look. Who do you want to be today? Let the necklace transform you.