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This is a loose powder foundation that provides amazing, seamless coverage with a sun protection factor of 15 when applied liberally. Complete with a brush, this easy-to-apply powder foundation, available in four shades, might just become your new favorite go-to.

Foundation Choices

  • Light
  • Medium
  • Tan
  • Dark

Foundation Benefits

  • Provides moderate protection against sunburn, when applied liberally
  • Includes makeup brush
  • No apparent scent
  • Loose powder consistency
  • Jar with twist-off lid
  • Made in the USA; brush made in China

Please see the Usage & Ingredients tab for how to use and ingredient information.

For questions about product, please contact the Serious Skincare Customer Support line: 1-800-540-8662.

Face    

Applying Foundation
1. Always start with clean hands and a freshly cleansed face.
2. Apply your day moisturizer (preferably one that contains an SPF). Next, you can apply a primer for a smoother base. This is an optional step, but one worthy of considering for a more youthful appearance. A few drops of primer will smooth the appearance and texture of your complexion, as well as fill in fine lines - the perfect base for your foundation. It also helps to extend the longevity of your face and eye makeup, prevents eye shadow from creasing, and maintains an overall fresh appearance for as long as you wear your makeup.
3. Allow the moisturizer and/or primer to absorb a few minutes before continuing on to the foundation application. If necessary, you might want to blot any excess moisturizer with a tissue.
4. Address your under eye circles, shadows and imperfections with a concealer. Pat it on with a light finger so that it blends well.
5. You may use your fingers, a foundation brush or makeup sponge to apply the foundation. First, apply a few dots of your preferred liquid foundation to your nose, forehead, cheeks and chin. Continue to blend while avoiding a heavy application to the jawline and hairline (also known as a line of demarcation).
6. Once the foundation is blended, use either a translucent powder or one that matches your complexion to set the foundation. This also serves to absorb oils that cause your face to shine.
7. If you want a more natural look or have great skin, you can simply address specific areas that require coverage by applying your foundation to precise spots or areas. If you want to wear foundation that looks exceptionally natural and dewy, consider a tinted moisturizer. They're considerably sheer, yet provide a little coverage for uneven skin tone.

Cheeks

Choose a blush color that mimics the color of your cheeks when they're flushed from the cold, you've exercised or have blushed. You can also use your lip color as a guide. Blush can be applied before foundation for a subtle hint, but it's usually applied after foundation and face powder.

Cream vs. Powder vs. Gel
This is a personal preference, but usually powder suits combination and oily skin, whereas cream works well with dry skin. Tinted gels and liquids are outstanding for oilier skins.
Using a professional grade blush brush, run the bristles over the pan of makeup, shake off excess powder and apply to the apples of your cheeks. Blend if necessary. If you're using a gel or cream based blush, use your middle finger and highlight the apples of your cheeks. Blend well.
If you need additional color across your face, apply bronzer to the bridge of your nose, forehead and chin.

Bronzer:
The key to purchasing bronzer is to choose a color one to two shades darker than your skin tone. If you have an extremely light complexion, you might want to choose one shade darker. Conversely, if you have a darker skin tone, a shade that is twice as dark as your skin tone will most likely provide the impact that you desire.

  • Fair/medium skin: Rose or peach based bronzer
  • Olive skin: Copper or earthy toned bronzer
  • Dark brown skin: Rich chocolate toned bronzer with warm or cool undertones

    Face Tools

  • Foundation Brush: Used for the application of foundation to the face, this brush is usually made from synthetic materials. It has a rounded spatula shaped head that ensures even coverage.
  • Concealer Brush: Used for the application of concealer, this is a smaller version of the foundation brush. It is designed to address finer details like covering spots, blemishes, hyper-pigmented areas, and nooks and corners around your eyes and nose.
  • Powder Brush: The largest of the brushes, its robust head is crafted with very soft fibers for the even distribution of loose powder to the face.
  • Blush Brush: A smaller rendition of the powder brush, the blush brush has a rounded or tapered/sloped tip. It is used to add color definition - like shimmers, blush or bronzer - to the face and cheeks.

  • Enjoy regular arrivals of your favorite products, without the hassle of reordering. Choose Subscription on an item, and you'll receive regularly scheduled deliveries. Price is locked in at the price you pay today. It's simple, easy, and cancellable at any time.

    Subscription-Every 60 Days- Serious Skincare Bella Rose Pro-Mineral Powder Foundation - Light

    Frequency: Every 60 (days) - Program Shipment Price: $24.99 - 6 Value Pays: $4.17
    Delivery Item Quantity Description
    1 315-124 1 (LIGHT)

    Subscription-Every 60 Days- Serious Skincare Bella Rose Pro-Mineral Powder Foundation - Medium

    Frequency: Every 60 (days) - Program Shipment Price: $24.99 - 6 Value Pays: $4.17
    Delivery Item Quantity Description
    1 315-124 1 (MEDIUM)

    Subscription-Every 60 Days- Serious Skincare Bella Rose Pro-Mineral Powder Foundation - Tan

    Frequency: Every 60 (days) - Program Shipment Price: $24.99 - 6 Value Pays: $4.17
    Delivery Item Quantity Description
    1 315-124 1 (TAN)

    Subscription-Every 60 Days- Serious Skincare Bella Rose Pro-Mineral Powder Foundation - Dark

    Frequency: Every 60 (days) - Program Shipment Price: $24.99 - 6 Value Pays: $4.17
    Delivery Item Quantity Description
    1 315-124 1 (DARK)

    About the Collection
    Serious Skincare was founded over two decades ago by Jennifer Flavin-Stallone to address acne and problematic skin. It has since evolved into the premiere skincare and beauty brand with a full line of science-based products that address a myriad of skincare and cosmetic issues. By using potent quantities of high-end, anti-aging ingredients, acne fighting acids and skin softening moisturizers, Serious Skincare provides innovative, highly effective and targeted treatments for women and men.

    Serious Skincare
    For whatever skin you’re in

    About the Experts

    Jennifer Flavin-StalloneAbout Jennifer Flavin-Stallone
    In her early 20s Jennifer Flavin-Stallone was modeling and battling acne – nothing worked, until she heard about a little skincare company in California called Serious Skincare. It worked miracles on her acne issues and so she joined forces with founder, Lisa Stock, to bring Serious Skincare to home shopping 25 years ago and help develop it into one of the largest online beauty brands. As Jennifer’s skincare needs have evolved, so has the brand. She has been a driving force behind the innovative products released by Serious Skincare over the years, the most recent being the debut of TAKE2, a product line developed specifically for age 50+ skin.





    Cecilia StockAbout Cecilia Stock
    Cecilia Stock is the daughter of co-founder Lesa Stock, and the inspiration for Serious Skincare’s very first product. Since then, Cecilia has become an accomplished acne and anti-aging specialist and esthetician, working with clients around the world. Her greatest accomplishment is helping acne clients achieve greater self-confidence.







    John PinocciAbout John Pinocci
    John Pinocci has nearly 4 decades of retail experience, with heavy focus on beauty and fragrance categories. In 1994, he helped launch Serious Skincare to national TV retailing and went on to join the company officially in 1996, working with Jennifer to grow Serious Skincare into a beauty powerhouse. Known to many customers as “Serious John,” he’s typically behind the scenes and the voice of the service and support center.

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    How To Use

    Apply liberally 15 minutes before sun exposure. Apply to clean, dry skin in smooth, upward strokes. Use water-resistant sunscreen if swimming or sweating.

    Average Days of Supply: Depends on use.

    Ingredients

    Active Ingredient: Zinc Oxide Inactive Ingredients: Boron Nitride, Zinc Stearate, Ethylhexyl Palmitate, Lauroyl Lysine, Triethoxycaprylysilane, Fragrance, Methylparaben, Propylparaben. May contain: Mica CI 77019, Titanium Dioxide CI 77891, Iron Oxides CI 77491/CI 77492/CI77499.