Apothederm Brightening Cleanser 6.0 oz

Dry skin is identified as skin severely lacking natural oil and moisture. Characteristics include roughness, flakiness, tightness, fine pore redness, pronounced fine lines around the eyes and mouth, and a thin, fragile texture. The skin may also appear flaky, ashy or dull from dead skin build up. Oily skin is identified as skin with oily areas, pronounced shininess in the T-zone, breakouts, and pores that may be clogged and enlarged. The oiliness can cause makeup to fade prematurely. Finding the right balance is key to this skincare routine.

Why Cleanse?
When you cleanse your face, you can help control the clarity, suppleness and condition of your skin. Cleansing rids your skin of excess facial oil, dust, bacteria, dirt and dead skin cells. This process helps keep the pores unclogged, improves circulation, and prepares your skin for the next step in your cleansing ritual. Quite possibly the most fundamental step in the beauty routine, cleansing is integral to maintaining a balanced complexion.
Cleansing is recommended twice per day for most skin types, once in the morning and once in the evening. Any more than that, the natural oils become stripped, while any less and your skin can become susceptible to congestion and eruptions.

How to Choose a Cleanser
Choose a cleanser that is appropriate for your skin and is specifically formulated for the face. Dry skin types will need to use a creamy based cleanser, while oilier types will need a gel based or foaming type cleanser. Sensitive skin needs a fragrance-free formulation, most likely labeled as gentle and non-irritating.

How to Cleanse
Make sure to start with clean hands. Splash your face with warm or tepid water to open up your pores. Never use too hot or too cold water. Too hot and your skin can dry out, while water that is too cold will not remove the surface oils sufficiently. You can use a washcloth, sponge, exfoliation puff, facial brush or your fingers for cleansing - It all depends on your preference.
Use approximately a dime to nickel sized amount of cleanser, follow product packaging instructions. You can apply the cleanser with your fingertips or washcloth. Depending on the cleanser type, you might want to work up a lather in your hands first.
Use gentle upward circular strokes moving around the face, paying attention to the crevices of the nose area and hair line while extending down your neck and around the ear area. Take extra care to use a gentle touch around the eyes. Do not over-scrub or scrub too hard, as your facial skin is susceptible to become easily irritated.
Once the cleansing is completed, rinse liberally with tepid water. Make sure all areas are rinsed including the neck, hairline and eye area. Cool water may be used, as it helps to close the pores. Finish by blotting your face gently with a towel using a patting technique.

INGREDIENTS:
Water (Aqua), Mandelic Acid, Malic Acid, Disodium Cocoamphodiacetate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Hydroxide, PEG-150 Distearate, Glycerin, Salicylic Acid, Aloe Barbadensis Leaf Juice Powder, Algae Extract, Artemisia Vulgaris (Mugwort) Extract, Glycereth-26, Oligopeptide-10, Ubiquinone, Ethylhexylglycerin, Phenoxyethanol, Disodium EDTA.