The art of Movado is the art of time. Since its founding in 1881 by 19 year old entrepreneur Archille Ditesheim in the village of La Chaux-de-Fonds, Switzerland, Movado has achieved a legacy in design innovation, earning more than 100 patents and 200 international awards for artistry and innovation in watch design and time technology with watches in the permanent collections of museums worldwide.
Movado, meaning “always in motion” in the international language of Esperanto, is the hallmark of some of the most famous timepieces ever created, including the Museum watch with its legendary dial. Defined by a single dot at the 12, representing the sun at high noon, the Museum dial is regarded as an icon of Modernism. It was designed by Bauhaus-influenced artist Nathan George Horwitt in 1947. When Horwitt’s dial was selected for the permanent collection of the Museum of Modern Art, New York, in 1960, it was the first watch dial ever awarded this distinction. The name “Museum Watch” derives from this recognition.
Excellence in design, a dedication to Swiss craftsmanship, the quest for technical innovation—the Movado philosophy remains as valid today as it was in 1881.