About the Collection
Innovation. That single word characterizes Invicta perfectly. No other watch company brings more exciting new styles to market faster than Invicta. With a flair for the bold, Invicta designs transcend the obvious into a world of endless possibilities.
Invicta was originally founded in 1837 with the belief that high quality, luxury timepieces and affordable pricing did not have to be mutually exclusive. After recognizing a need in the modern market, Invicta CEO Eyal Lalo reintroduced the brand in 1991. By staying true to its 150- year-old originating principle, Invicta has since become an innovative leader praised by industry experts, valued by savvy consumers, and adored by discerning collectors.
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