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About the Collection
Experience the luxury and exceptional beauty of the EFFY Jewelry Collection, a premier designer line featuring some of the finest diamonds and colored gemstones available. The EFFY Jewelry Collection includes elegant necklaces, bracelets, rings, earrings and pendants with gemstones set in 14K gold and silver.

Classic EFFY styles add elegance to your everyday look, while contemporary pieces add a vibrant splash of color and sparkle. With luxurious styles varying from traditional and timeless to today's high fashion looks, there is a piece for you in the EFFY Jewelry Collection.

About Founder & Designer Effy Hematian
EFFY began more than 30 years ago as a family business with the mission of creating exquisite jewelry with the utmost attention to detail. Today, this luxury brand is sought out by those with impeccable standards and taste.

Effy Hematian has built this luxury brand upon a foundation of quality, trust and integrity. Discover why the award-winning EFFY collection is one of the most well-regarded, premier jewelry collections in the world.

Christopher ChurchAbout the Guest
With over 27 years in the jewelry industry as a designer and stylist, Christopher Church brings his in-depth knowledge of manufacturing and visual arts to Evine. His hands-on experience allows him to personally connect his jewelry to clients. As the ambassador to EFFY jewelry, he travels the country to various trunk shows, informing customers of quality, stone settings and jewelry craftsmanship. He and his wife have been married for 16 years, and have three children.

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