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About the Collection
Experience the luxury and exceptional beauty of the EFFY Jewelry Collection, a premier designer line featuring some of the finest diamonds and colored gemstones available. The EFFY Jewelry Collection includes elegant necklaces, bracelets, rings, earrings and pendants with gemstones set in 14K gold and silver.

Classic EFFY styles add elegance to your everyday look, while contemporary pieces add a vibrant splash of color and sparkle. With luxurious styles varying from traditional and timeless to today's high fashion looks, there is a piece for you in the EFFY Jewelry Collection.

About Founder & Designer Effy Hematian
EFFY began more than 30 years ago as a family business with the mission of creating exquisite jewelry with the utmost attention to detail. Today, this luxury brand is sought out by those with impeccable standards and taste.

Effy Hematian has built this luxury brand upon a foundation of quality, trust and integrity. Discover why the award-winning EFFY collection is one of the most well-regarded, premier jewelry collections in the world.

About the Guest
Born in Lima, Peru, Lucy Beltran spent a decade sailing and working aboard the largest cruise lines in the world. With vast experience in the luxury goods industry, Lucy is a fine jewelry expert and has represented EFFY as their corporate trainer and events manager across Canada. She has represented a variety of high-end jewelry brands, including Hearts On Fire Diamonds, Cartier, Diamonds International, Roberto Coin and many more.

EFFY at EVINE Live - 148-477_148-476
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Every piece of EFFY jewelry has been designed and crafted with the utmost respect for quality and the unyielding thirst for elegant innovation. Inspired by cutting edge trends and beautiful design, designer Effy Hematian and his team, work tirelessly to bring you some of the most beautiful pieces on the market. Whether you’re looking for rings, pendants, earrings, bracelets or necklaces, our diverse collection of EFFY Couture jewelry comes adorned with diamonds, pearls, emeralds, amethyst, gold, silver and much more. Browse our selection now!
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