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About the Collection
Experience the luxury and exceptional beauty of the Effy Jewelry Collection, a premier designer line featuring some of the finest diamonds and gemstones available. The Effy Jewelry Collection includes elegant necklaces, bracelets, rings, earrings and pendants featuring diamonds and a rainbow of colored precious and semi-precious gemstones set in 14K gold and silver.

The ultimate in luxury, Effy is known for innovative and creative designs featuring intricate pave settings and vibrantly colored stones. Each piece is crafted with the utmost attention to detail and design.

Classic Effy styles add elegance to your everyday look, while contemporary pieces add a vibrant splash of color and sparkle to an evening out or a special occasion. With luxurious styles varying from traditional and timeless to today's high fashion looks, there is a piece for you in the Effy Jewelry Collection.

About Founder & Designer Effy Hematian
Effy began more than 30 years ago as a family business with the mission of creating exquisite jewelry with the utmost attention to detail. Today, this luxurious brand is highly desirable for those with the most discerning tastes.

Effy Hematian is passionate about creating each piece with the utmost attention to quality. He has built this luxury brand upon a foundation of quality, trust and integrity. Discover why the award-winning Effy collection is one of the most well-regarded, premier jewelry collections in the world.

About the Guest
Whitney Fox has traveled the world as a Port & Shopping Consultant on board cruise ships for years, where she first fell in love with Effy jewelry. She believed in the quality product and family company so much so that she moved to New York City to work directly for the famous brand.

Whitney is thrilled to now be part of the Effy family and represent the company as their On-Air Guest Expert, where she’ll share her passion for the collections and help millions of other jewelry lovers find their dream Effy piece.

EFFY at EVINE Live - 148-477_148-476
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Every piece of EFFY jewelry has been designed and crafted with the utmost respect for quality and the unyielding thirst for elegant innovation. Inspired by cutting edge trends and beautiful design, designer Effy Hematian and his team, work tirelessly to bring you some of the most beautiful pieces on the market. Whether you’re looking for rings, pendants, earrings, bracelets or necklaces, our diverse collection of EFFY Couture jewelry comes adorned with diamonds, pearls, emeralds, amethyst, gold, silver and much more. Browse our selection now!