About the Collection
Joules is a fashion and lifestyle brand designing fanciful, all-weather footwear and accessories inspired by life on England's countryside.
Founder Tom Joule, a retailer who began his career 25 years ago at small outdoor events, kept noticing how dull rain shoes and boots were compared to the styles and personalities of his customers and other event goers. He concluded there was a desperate need for a hint of print and splash of color in the world of rain gear.
Based in Market Harborough, England, Joules now designs Wellington boots using high quality rubber and hand drawn designs to create fun footwear made to last.
Style right as rain
Having lived in some of the most fashion-forward places in the world, like France and London, Flo now lives in New York City. She travels the US retail circuit regularly to glean insights and provide feedback on the American Market back to the design team in England. With a genuine passion for fun and color, Flo has found a true family with Joules, whose story she's quite proud to share