Apex® 40" 1080p 120Hz Ultra-Thin LED HDTV w/ Two Premium 9' HDMI Cables

Take your home entertainment to the next level with Apex! Featuring the latest in LED technology at an affordable price, the Apex® 40" 1080p 120Hz Ultra-Thin LED HDTV delivers full 1080p high definition picture resolution and Dynamic Backlighting Control to manage the LED shutters and backlighting, allowing for superior contrast for sharper images and realistic shadow detail.
With a Dynamic Contrast of 100,000 to 1, you'll experience a picture with a dramatic range of bright and deep colors. The 120Hz engine is optimized for today's fast-pace movies, television programs and video games with a high refresh rate that generates smooth image-to-image transitions, minimizing blur and pixelation. Three HDMI ports allow for ample and convenient connections to high-def sources like Blu-ray players, Satellite/Cable TV, video games, and portable devices. Connect your home computer using the available VGA input, with separate audio, and bring your digital life to the big screen.

Two Rocketfish Premium 9’ HDMI Cables
These two Rocketfish 9' HDMI cables support 3D signals, up to 1080p picture resolution and up to 15.0 Gbps bandwidth for efficient data transfer. The 9' length and in-wall certification gives you flexible installation options.

You will receive
  • Apex® 40" 1080p 120Hz Ultra-Thin LED HDTV
  • Remote Control with Batteries
  • Stationary Tabletop Base
  • User's Manual
  • Two Premium 9’ HDMI Cables

TV Dimensions without Tabletop Base: 23.6"H x 37.9"W x 1.8"D
TV Weight without Tabletop Base: 29.4 lbs
Dimensions with Tabletop Base: 25.9"H x 37.9"W x 11.1"D
Weight with Tabletop Base: 30.5 lbs
Made in China

HDTV Warranty: One year limited warranty
HDTV Warranty Support: 1-877-833-1888

TV Glossary:

Aspect Ratio: The aspect ratio determines how you see an image on your television screen. The aspect ratio of an image is the ratio of the width of the image to its height, expressed as two numbers separated by a colon. The two most common aspect ratios for televisions in the United States are 4:3 which is used for standard-definition video formats and 16:9 which is used for high-definition video formats. The 16:9 image format is the same aspect ratio used in widescreen movies and is commonly referred to as "widescreen." Other aspect ratios exist, but are used very infrequently.

Watching a 16:9 or wide-screen format DVD or video on a TV with a 4:3 aspect ratio will produce those familiar black bars (letterbox bars) on the top and bottom of the screen. Conversely, viewing a program presented in 4:3 aspect ratio on a TV with a 16:9 ratio will produce similar bars on either side of the screen. Viewing a widescreen DVD or video on a TV with a 16:9 ratio will produce an image that fills the screen form top to bottom and side-to-side. Thankfully, many TVs have features that allow for adjusting the aspect ratio to suit your viewing preference or match the presentation of the program you are watching.

Contrast Ratio: This refers to the difference between the brightest whites and the darkest blacks a TV can display. The key thing to consider is how "black" your blacks will be. A higher contrast ratio means a deeper black. In addition, a higher contrast ratio also means you can have more ambient light in the room without washing out the on-screen color.

DLP Technology: DLP technology is an advanced imaging system that uses an optical semiconductor to manipulate light digitally. Simply put, it's a small chip that contains up to 2 million micro-mirrors. These tiny mirrors can reflect a digital image onto a screen or other surface with remarkable clarity, color and brightness. The drawback? DLP sets require periodic bulb changes at approximately 10,000 hour intervals. Bulbs can be expensive. Luckily, they do not have to be replaced very often.

Frame Rate: A TV's frame rate describes how many times it makes a complete picture on the screen every second. Again, the higher the number, the faster images are processed. This makes a difference when watching fast-moving action or playing fast-paced video games with lots of action. The two most common numbers you'll see are 720p and 1080i.

What do the 'I' and 'p' mean? The 'I' indicates that the TV draws images using an interlaced method. The 'p' indicates that the TV draws images using a progressive scan method. In general, progressive scan renders images faster and produces a more detailed, more film-like image.

HDMI:High-definition multimedia interface, or HDMI, is a type of connector cable that carries both all-digital audio and video signals over a single cable, eliminating the need for separate cables to connect your audio and video components. No more tangled mess of cables! In addition, HDMI cables deliver the best possible digital quality signals for both audio and video.

Resolution: This refers to the number of pixels being used to project an image. Generally, the larger the numbers, the better the resolution and the picture quality.

Response Time:This refers to the time it takes a pixel to change state from black-to-white-to-black again. In general, the faster the response time, the better the picture, especially when viewing fast action in movies, sports, and video games. Plasma and CRT televisions have virtually instantaneous response time, while LCD models tend to be a bit slower. The slower response time can result in what is referred to as "image lag" or a slight blurring of fast-moving images.

What factors should I consider when contemplating the size of television I need?

  • First, how will the television be used? Will this be the primary television used, or a secondary television? For most primary use we recommend a television that is 40” or larger. There are many applications for smaller size television including bedrooms, kitchens, offices, and small rooms. For most bedrooms we recommend a television that is 32” or larger. For most kitchens we recommend a television that is 24” or under, depending on your cabinet height.

    What factors should I consider when contemplating the type of television I need?

  • The two main factors to consider are… where will the television be used, and what are the potential viewing angles? LED televisions offer a brighter overall picture and less energy consumption, followed by Plasma’s and LCDs. Plasmas generally offer the best black levels (contrast) and the widest viewing angles. Finally LEDS & LCDs are often the best option for use in a setting affected by direct sunlight. LEDs are the thinnest and lightest televisions, so they have the most flexibility for placement options, are easier to move around and mount on your wall.

    What is a “Refresh Rate” and why is this important?

  • TVs today offer refresh rates from 60Hz,120Hz, 240Hz and 600Hz. This Hz (Hertz) simply refers to the speed at which the television reproduces each image per second therefore producing the overall viewing experience. The larger the Hz the faster the picture is reproduced, so consider 60Hz a good refresh rate and anything 120Hz and over the best. This is important when viewing fast action scenes or sports events as the faster refresh rates prevent loss in clarity or blurring. This is particularly important on larger size televisions.

    What is “Contrast Ratio” and why is this important?

  • Contrast ratio can be simply defined as the difference between a televisions ability to produce its brightest image and it darkest image. This is important because it directly relates to a televisions ability to produce the sharpest, most colorful, and most accurate overall picture quality.

    What are the various ports available and why are they important?

  • The input ports available on televisions today include HDMI, Ethernet/Network, USB, Component and Composite connections. These are important for two reasons. First, the type of connection used affects or enables the best overall picture quality. Currently, the most common port is HDMI which provides the best high definition video and audio connection, and it is the only input that is compatible with Full 1080p HDTV and 3D signals. Second, the number of ports available impacts the number of external components you can attach to the TV. Gaming consoles, cable and satellite boxes, DVD/BlueRay Players, Home Theater Receivers and media streaming devices may all connect to your TV. Ethernet ports enable a wired connection to the internet and may enable the provision of addition media and content services.

    What is a Smart TV?

  • A smart TV is simply a television that has direct internet connectivity ether via an Ethernet port or WiFi, so you can access additional content services such as Netflix, Vudu, CinemaNow, YouTube, and even audio sites like Pandora. Most Smart TVs now are Wireless, so they have a wi-fi connection that you would hookup to your home internet wi-fi. Smart TV’s also have an Ethernet connection which is a wired internet connection, that will give you faster connection speed vs. wi-fi. . Another option is to add on a Smart TV/Internet box that turns a regular TV into a smart TV by just plugging in the HDMI cable to your TV and hooking up the box to your Wi-Fi network. These Internet Media Streamer devices are available from brands like Roku, Netgear, and even AppleTV, and they typically range in cost from $59-$99. Note some content services charge monthly or download fees as well.

    Can I mount my TV to the wall and what type of mount to I need?

  • Pretty much all Flat Screen TV’s (LED, LCD, and Plasma) can be wall mounted with the proper equipment and wall conditions. Mounts are available in Fixed, Tilt, and Articulating varieties for all sizes of flat panel TVs. The mount manufactures have specific call outs for the range of TV sizes and the weight capacities that the mounts will hold. They also call out the actual mount hole pattern, which is the typically the distance between the mounting holes on the rear of the TV. The standard mount spacing sizes for small TV’s is 100x100mm, 100x200m, and larger TV’s can be as big as 200x400 or 400x400.

    Do I need a Home Theater system or Soundbar?

  • As TV’s have become thinner and smaller, this has limited the audio quality options for the manufactures. With those smaller speaker drivers, many customers miss the richer and louder sound they have heard before on older large TVs. This has caused many people to upgrade their sound either with full home theater systems, that typically have a powered amplifier/receiver, 5-7 speakers, and often a separate subwoofer. If you have the space, this will give you the best possible Movie Theater type of experience and will immerse you with full surround sound. Another great option is to add on a “SoundBar” which is a longer single speaker that fits below or above your TV to give you much better audio quality and a way easier installation. Some of these soundbards have separate, even wireless subwoofers to give you extra low end punch. Why not hear the movie experience when you watch it on your new TV?

    What about protecting my purchase and ensuring it lasts?

  • There are two simple items to seriously consider to ensure your television lasts. First, ensure your television is not damaged by electrical surges and power spikes by using proper surge protection. Often people assume that they are protected by using a simple outlet strip. Outlet strips do not protect your investment appropriately. Simply put, the power distributed throughout our homes has multiple fluctuations and spikes even on a day-to-day basis. These fluctuations cause daily wear on our components and appliances, and left unprotected this wear and tear reduces the overall life of the unit. Note: the higher the “Joule” rating listed on the surge protector, the more protection is in place for your investment. Second, ensure you are aware that standard household surface and glass cleaners are not for use with the delicate screen films used on most televisions. Simple TV screen cleaning products are readily available and ensure that the screens are cleaned properly while protecting these delicate surfaces.