Apex® 40" 1080p 120Hz Ultra-Thin LED HDTV w/ Two Premium 9' HDMI Cables

Take your home entertainment to the next level with Apex! Featuring the latest in LED technology at an affordable price, the Apex® 40" 1080p 120Hz Ultra-Thin LED HDTV delivers full 1080p high definition picture resolution and Dynamic Backlighting Control to manage the LED shutters and backlighting, allowing for superior contrast for sharper images and realistic shadow detail.
With a Dynamic Contrast of 100,000 to 1, you'll experience a picture with a dramatic range of bright and deep colors. The 120Hz engine is optimized for today's fast-pace movies, television programs and video games with a high refresh rate that generates smooth image-to-image transitions, minimizing blur and pixelation. Three HDMI ports allow for ample and convenient connections to high-def sources like Blu-ray players, Satellite/Cable TV, video games, and portable devices. Connect your home computer using the available VGA input, with separate audio, and bring your digital life to the big screen.

Two Rocketfish Premium 9’ HDMI Cables
These two Rocketfish 9' HDMI cables support 3D signals, up to 1080p picture resolution and up to 15.0 Gbps bandwidth for efficient data transfer. The 9' length and in-wall certification gives you flexible installation options.

You will receive
  • Apex® 40" 1080p 120Hz Ultra-Thin LED HDTV
  • Remote Control with Batteries
  • Stationary Tabletop Base
  • User's Manual
  • Two Premium 9’ HDMI Cables

TV Dimensions without Tabletop Base: 23.6"H x 37.9"W x 1.8"D
TV Weight without Tabletop Base: 29.4 lbs
Dimensions with Tabletop Base: 25.9"H x 37.9"W x 11.1"D
Weight with Tabletop Base: 30.5 lbs
Made in China

HDTV Warranty: One year limited warranty
HDTV Warranty Support: 1-877-833-1888

Q. What different types of HDTVs are available and how do they compare to one another?
A. Rear Projection DLP, and Flat Panel LCD, Plasma and LED have their pros and cons.

Rear Projection (DLP)

  • Good to excellent picture quality
  • Sizes from 40" to 73"
  • Generally less expensive than flat panel TVs
  • Bigger, heavier, bulkier than LCD and plasma models
  • Flat Panel LCD

  • Excellent picture quality
  • Available in small screen sizes (under 32")
  • Can double as computer monitor
  • Thin, lightweight
  • Generally less expensive than plasma
  • Relatively narrow viewing angle
  • Pixel response can be slow, causing blurred motion, particularly when using the screen for video gaming or other high-demand activities
  • Flat Panel Plasma

  • Superior picture quality to LCD, though it is debatable
  • Screen sizes up to 70" or more
  • Thin, lightweight
  • Wide viewing angle; looks good from almost any angle
  • Faster pixel response; better for gaming and fast action sports
  • Generally more expensive than LCD
  • Slight risk of "burn-in", in which a static image becomes "burned" into the screen permanently
  • Q. What type of TVs use a lamp?
    A. Rear Projection DLP TVs use a lamp, with the typical lamp life ranging from 5,000 to 8,000 hours. With normal use, that translates to many years of TV viewing. You may never need to replace your DLP TV lamp (depending on how long you own the TV), but if you do, the typical replacement lamp costs around $200.

    Q. What is screen resolution?
    A. Resolution refers to the number of pixels being used to project an image. In general, the larger the numbers the better the resolution and the picture quality. Current HD programming tops out at 1920 x 1080 pixels. In fact, HD is generally about six times sharper than standard TV, and can be as much as ten times greater.

    Q. What's the difference between 720p, 1080p, and 1080i?
    A. 720 and 1080 refer to horizontal pixel counts. Both 1080p and 1080i HD broadcasts offer higher resolution than 720p broadcasts. The "i" indicates that the TV draws images using an interlaced method. The "p" indicates that the TV draws images using a progressive scan method. In general, progressive scan renders images faster and produces a more detailed, more film-like image. This means 1080p offers the highest quality currently available.

    Q. What do the "i" and "p" mean?
    A. The letters "p" and "i" indicate the picture-scanning method - progressive or interlaced. In interlaced scanning, the on-screen image is created in two split-second passes, drawing all the odd-numbered lines first then going back to fill in all the even-numbered lines. In contrast, progressive scanning draws each frame sequentially in a single pass to create a smoother, cleaner picture. So, progressive scanning is theoretically better than interlaced scanning.

    Q. What do I need to watch HD broadcasts?
    A. Your choices for watching HDTV are via over-the-air broadcasts, cable or digital satellite.

    Over-the-Air Broadcasts

  • HD-compatible TV
  • HDTV (ATSC / digital) tuner - separate unit or built into TV
  • Indoor or outdoor UHF or UHF/VHF antenna
  • Local HDTV broadcasts (free)
  • Cable HDTV

  • HD-compatible TV
  • HD-compatible cable box (or TV with built-in digital cable tuner: QAM or CableCARD-ready)
  • HD programming (subscription required)
  • Digital Satellite HDTV

  • HD-compatible TV
  • HD-compatible satellite receiver
  • HD-compatible satellite dish
  • HD programming (subscription required)
  • Q. What's the difference between a "3D-ready" and a "3D-capable" TV?
    A. 3D-ready TVs come with the necessary emitter built-in; 3D-capable TVs do not, so you'll need to add on a separate one for 3D-capable TVs.

    Q. What do I need to watch 3DTV at home?
    A. You'll need a TV labeled "3D-ready" or "3D-capable", a pair of 3D glasses for each person watching, and a 3D video source such as a 3D Blu-ray movie.

    What factors should I consider when contemplating the size of television I need?

  • First, how will the television be used? Will this be the primary television used, or a secondary television? For most primary use we recommend a television that is 40” or larger. There are many applications for smaller size television including bedrooms, kitchens, offices, and small rooms. For most bedrooms we recommend a television that is 32” or larger. For most kitchens we recommend a television that is 24” or under, depending on your cabinet height.

    What factors should I consider when contemplating the type of television I need?

  • The two main factors to consider are… where will the television be used, and what are the potential viewing angles? LED televisions offer a brighter overall picture and less energy consumption, followed by Plasma’s and LCDs. Plasmas generally offer the best black levels (contrast) and the widest viewing angles. Finally LEDS & LCDs are often the best option for use in a setting affected by direct sunlight. LEDs are the thinnest and lightest televisions, so they have the most flexibility for placement options, are easier to move around and mount on your wall.

    What is a “Refresh Rate” and why is this important?

  • TVs today offer refresh rates from 60Hz,120Hz, 240Hz and 600Hz. This Hz (Hertz) simply refers to the speed at which the television reproduces each image per second therefore producing the overall viewing experience. The larger the Hz the faster the picture is reproduced, so consider 60Hz a good refresh rate and anything 120Hz and over the best. This is important when viewing fast action scenes or sports events as the faster refresh rates prevent loss in clarity or blurring. This is particularly important on larger size televisions.

    What is “Contrast Ratio” and why is this important?

  • Contrast ratio can be simply defined as the difference between a televisions ability to produce its brightest image and it darkest image. This is important because it directly relates to a televisions ability to produce the sharpest, most colorful, and most accurate overall picture quality.

    What are the various ports available and why are they important?

  • The input ports available on televisions today include HDMI, Ethernet/Network, USB, Component and Composite connections. These are important for two reasons. First, the type of connection used affects or enables the best overall picture quality. Currently, the most common port is HDMI which provides the best high definition video and audio connection, and it is the only input that is compatible with Full 1080p HDTV and 3D signals. Second, the number of ports available impacts the number of external components you can attach to the TV. Gaming consoles, cable and satellite boxes, DVD/BlueRay Players, Home Theater Receivers and media streaming devices may all connect to your TV. Ethernet ports enable a wired connection to the internet and may enable the provision of addition media and content services.

    What is a Smart TV?

  • A smart TV is simply a television that has direct internet connectivity ether via an Ethernet port or WiFi, so you can access additional content services such as Netflix, Vudu, CinemaNow, YouTube, and even audio sites like Pandora. Most Smart TVs now are Wireless, so they have a wi-fi connection that you would hookup to your home internet wi-fi. Smart TV’s also have an Ethernet connection which is a wired internet connection, that will give you faster connection speed vs. wi-fi. . Another option is to add on a Smart TV/Internet box that turns a regular TV into a smart TV by just plugging in the HDMI cable to your TV and hooking up the box to your Wi-Fi network. These Internet Media Streamer devices are available from brands like Roku, Netgear, and even AppleTV, and they typically range in cost from $59-$99. Note some content services charge monthly or download fees as well.

    Can I mount my TV to the wall and what type of mount to I need?

  • Pretty much all Flat Screen TV’s (LED, LCD, and Plasma) can be wall mounted with the proper equipment and wall conditions. Mounts are available in Fixed, Tilt, and Articulating varieties for all sizes of flat panel TVs. The mount manufactures have specific call outs for the range of TV sizes and the weight capacities that the mounts will hold. They also call out the actual mount hole pattern, which is the typically the distance between the mounting holes on the rear of the TV. The standard mount spacing sizes for small TV’s is 100x100mm, 100x200m, and larger TV’s can be as big as 200x400 or 400x400.

    Do I need a Home Theater system or Soundbar?

  • As TV’s have become thinner and smaller, this has limited the audio quality options for the manufactures. With those smaller speaker drivers, many customers miss the richer and louder sound they have heard before on older large TVs. This has caused many people to upgrade their sound either with full home theater systems, that typically have a powered amplifier/receiver, 5-7 speakers, and often a separate subwoofer. If you have the space, this will give you the best possible Movie Theater type of experience and will immerse you with full surround sound. Another great option is to add on a “SoundBar” which is a longer single speaker that fits below or above your TV to give you much better audio quality and a way easier installation. Some of these soundbards have separate, even wireless subwoofers to give you extra low end punch. Why not hear the movie experience when you watch it on your new TV?

    What about protecting my purchase and ensuring it lasts?

  • There are two simple items to seriously consider to ensure your television lasts. First, ensure your television is not damaged by electrical surges and power spikes by using proper surge protection. Often people assume that they are protected by using a simple outlet strip. Outlet strips do not protect your investment appropriately. Simply put, the power distributed throughout our homes has multiple fluctuations and spikes even on a day-to-day basis. These fluctuations cause daily wear on our components and appliances, and left unprotected this wear and tear reduces the overall life of the unit. Note: the higher the “Joule” rating listed on the surge protector, the more protection is in place for your investment. Second, ensure you are aware that standard household surface and glass cleaners are not for use with the delicate screen films used on most televisions. Simple TV screen cleaning products are readily available and ensure that the screens are cleaned properly while protecting these delicate surfaces.