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jane iredale PureLash Extender & Conditioner w/ Lengthening Mascara

CHOICES:
  • Black
  • Brown/Black

SET INCLUDES:
PureLash Extender & Conditioner - 0.3 oz
PureLash Lengthening Mascara - 0.25 oz

WHO IT IS FOR:
Looking for luscious lashes? A single coat of the included conditioner before applying the mascara will help strengthen, lengthen and thicken your lashes - making your mascara twice as effective. Have your primers expanded to your lashes too? Follow it up with the mascara for natural-looking, extra-long lashes. It makes your lashes look thick and feathery while also conditioning to help reduce flaking. Pick your best color and flaunt your luxurious lashes.

BENEFITS:
PureLash Extender & Conditioner:
  • Adds thickness and length to lashes when used as a primer for mascara
  • Allows you to use less mascara
  • Algae extract conditions and protects lashes
  • Can be used on eyebrows and worn alone at nighttime as a lash conditioner
  • Key ingredients: hydrolyzed wheat protein - thickens, curls and strengthens the look of lashes, panthenol - vitamin B complex factor, used to condition hair, algae extract - water binding agent
  • No apparent scent
  • White thick cream, turns transparent
  • Tube with applicator brush
PureLash Lengthening Mascara:
  • Designed to make lashes look longer naturally
  • Formulated with panthenol to condition lashes
  • Formulated with a proprietary blend of seaweed lipids and wheat protein to condition and curl lashes and triple-length cellulose fibers to add extra length and thickness
  • Conditioning to help reduce flaking
  • Free of lacquers, shellac and petroleum-based ingredients
  • Key ingredients: panthenol - vitamin B complex factor, used to condition hair, hydrolyzed wheat protein - curls and nourishes, cellulose fiber - adds temporary length and thickness to lashes
  • Jet Black - true black
  • Brown/Black - dark brown/black
  • No apparent scent
  • Lightweight but thick cream
  • Tube with dual edged applicator brush

Made in the USA

Please see the Usage & Ingredients tab for how to use and ingredient information.

Choosing Eyebrow Color:
To apply eyebrow color, use very light strokes of the pencil until the eyebrow line is filled in to your desired intensity.

  • Brunettes: Brown tones or Brownish/Black can be used for the evening
  • Black: Black or Black/Brown
  • Blondes: Light-Brown
  • Redheads: Warm tones of Brown for day and Dark-Brown for night
  • Grey: Grey

    Defining Eye Brows:
    Never underestimate the power of a well-defined eyebrow! Keep them groomed in a way that flatters your face, eye shape and size.
    1. Look directly into a mirror.
    2. Trim your long eyebrow hairs so you can identify the natural shape of your eyebrow.
    3. Hold a pencil or makeup brush vertically against the side of one nostril. The eyebrow should start where the pencil meets the brow. Take care to tweeze in the space between the two eyebrows.
    4. Tweeze the stray hairs that grow around the eyebrow.
    5. To create a flattering arch, now angle the pencil to the outer side of your pupil. Where the pencil meets the brow is where the top of your arch should be, approximately three-quarters of the way out. To create the shape of your arch, draw a line that tapers upward from the start of your brow to this point. Take care in replicating the process with the other eye, making sure to not over-pluck, while ensuring symmetrical uniformity.
    6. In the final shaping step, you can angle the pencil so it aligns with the outer corner of your eye. The eyebrow should end here, and you should tweeze to create a taper.

    Eyebrow & Lash Tools

  • Eyebrow Brush: A must-have for the lady who wishes to keep the look of her brows groomed. It's a firm angled brush that effectively applies eyebrow products such as powders, waxes and creams.
  • Eyelash Curler: Constructed from metal or plastic, there are many different styles of eyelash curlers on the market today. There are even curlers that use battery power to heat up while creating a curl! Each has its own features/benefits and price range varies widely. The key is to choose a model that doesn't pinch the lashes at the corners of your eyes and creates a nice uniform curl without crimping or pulling the lashes. Sometimes experimentation will be necessary to find the right model for you. To use an eyelash curler, place the base of the curler at the bottom of the upper eyelashes. Once you have your lashes centered between the curler pads, press gently yet firmly for a few seconds and release. Follow with a coat or two of mascara.

    Curling & Mascara Application for Lashes:
    Lashes define the eyes and enhance them with a bit of curl. An application of mascara will help make your eyes stand out whether you decide to select lightly natural or dark smoky eye makeup.
    Once you position your eyelash curler with your lashes in the pads at the roots, squeeze gently. Repeat this two more times, once in the middle, then at the tips of the lashes.
    Sweep the mascara brush from the base (roots) to the tips of lashes. Sweep the lashes from the back side as well, again from the base to the tips. Comb out any clumps with an eyelash comb/brush utensil. Apply a second coat of mascara for a more dramatic effect.

  • About the Collection
    Innovator, philanthropist and makeup pioneer for the stars, Jane Iredale began her mega-successful career 20 years ago with a line of pure mineral powder makeup with the goal to have every ingredient nourish and protect skin while helping its wearers look their best.

    As a die-hard multi-tasker, Jane made sure her products are interchangeable. Most of her collection consists of 4-in-1 makeup, meaning each contains a foundation, concealer, sunscreen and active ingredients that actively care for the skin. Her formulations are also as natural as possible, perform at the highest level, are non-irritating and won't block pores. Even those with sensitive skin can benefit from Jane's carefully formulated products.

    Embrace your natural beauty, embrace your life with jane iredale makeup - beauty with brilliance.

    Victoria LeClearAbout the Guest
    Victoria LeClear is an award winning Product Developer for anti-aging skin care, hair growth and cosmetics. An advocate for natural ingredients, Victoria has always valued a clean cosmetic standard that delivers instant and long term results without the added chemicals commonly found in the industry today. After being hospitalized for a rare genetic reaction that makes her more susceptible to environmental toxins, Victoria became passionate about sharing her story and the importance of clean, natural ingredients for all. Jane Iredale's brand standards align with Victoria's beliefs and have influenced her decision to become an ambassador for the brand.

    HOW TO USE:
    PureLash Extender & Conditioner:
    Start at the base of the lashes and rock the brush, then sweep it up and out to the ends of the lashes. Use the same technique for the mascara. Layer if you want more length and oomph.

    PureLash Lengthening Mascara:
    Apply mascara to one eye and then the other. Start at the base of the lashes and rock the brush, then sweep it up and out to the ends of the lashes. Layer if you want more length and oomph.

    INGREDIENTS:
    PureLash Extender & Conditioner: Aqua/Water/Eau, Algae Extract, Cera Alba (Beeswax), Stearic Acid, Glycerin, Copernicia Cerifera Cera, Hydroxyethylcellulose, Panthenol, Hydrolyzed Wheat Protein, Oleic Acid, Raphanus Sativus (Radish) Root Extract. Average days of supply: Depends on use.

    PureLash Lengthening Mascara: Aqua/Water/Eau, Algae Extract, Cera Alba (Beeswax), Stearic Acid, Glycerin, Copernicia Cerifera Cera, Hydroxyethylcellulose, Panthenol, Hydrolyzed Wheat Protein, Cellulose, Raphanus Sativus (Radish) Root Extract, Oleic Acid. [+/- (May Contain) Iron Oxides (CI 77489, CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Ultramarines (CI 77007)]. Average days of supply: 60.