WHO IT IS FOR:
Michael Marcus' Shadow Prime helps hold shadow in place all day and keeps it from creasing. Designed to be used under the hot lights used in filming movies, TV shows and photo shoots where makeup has to be perfect all day. Shadow Prime "Primes" your eye lids and gives your eyeshadow something to hold on to.
Eyeliner made in the USA; brush made in China.
Please see the Usage & Ingredients tab for how to use and ingredient information.
Basic Eyeshadow Principles
The key to selecting eyeshadow is to select it with your eye, hair and complexion in mind. The second consideration is to keep it coordinated with your outfit.
Before applying eye makeup, use a primer. It helps smooth the surface of your eye and makes it a more even canvas to apply your makeup. It also helps to prevent smudging, thereby increasing the longevity of your makeup.
Try to use at least two or preferably three eyeshadow shades. The lightest shade will highlight and brighten because it's used on both the lower part of the lid and on the brow bone. The medium shade will add depth to the corners. The darkest shade will add dimension, significant depth and definition to the overall shape of the eye. The two darker shades should be applied to the middle of the lid, extending into the crease and outer eye area. Remember to blend the shades with a brush.
Eyeliner & Eyeshadow Application for Specific Eye Shapes
Curling & Mascara Application for Lashes:
Lashes define the eyes and enhance them with a bit of curl. An application of mascara will help make your eyes stand out whether you decide to select lightly natural or dark smoky eye makeup.
Once you position your eyelash curler with your lashes in the pads at the roots, squeeze gently. Repeat this two more times, once in the middle, then at the tips of the lashes.
Sweep the mascara brush from the base (roots) to the tips of lashes. Sweep the lashes from the back side as well, again from the base to the tips. Comb out any clumps with an eyelash comb/brush utensil. Apply a second coat of mascara for a more dramatic effect.
HOW TO USE:
Apply using the Shadow Prime Brush to the eyelids.
Shadow Prime Brush:
Dip the tip of the brush into the Shadow Prime. Apply using the flat side of the brush to the eyelids.
Shadow Prime: Cyclomethicone, PPG-2 Myristyl Ether Propionate, C12-15 Alkyl Benzoate, Talc (and) Ethylene/Methacrylate Copolymer and Isopropyl Titanium Triisostearate, Beeswax, Tribehenin, Stearic Acid, BHA. MAY CONTAIN: Mineral Oil, Talc, Titanium Dioxide, Iron Oxides, Silica, Mica.
Shadow Prime Brush: Wooden handle, Nickel ferrule and Synthetic bristles.