Made in the USA.
Please see the Usage & Ingredients tab for how to use and ingredient information.
Basic Eyeshadow Principles
The key to selecting eyeshadow is to select it with your eye, hair and complexion in mind. The second consideration is to keep it coordinated with your outfit.
Before applying eye makeup, use a primer. It helps smooth the surface of your eye and makes it a more even canvas to apply your makeup. It also helps to prevent smudging, thereby increasing the longevity of your makeup.
Try to use at least two or preferably three eyeshadow shades. The lightest shade will highlight and brighten because it's used on both the lower part of the lid and on the brow bone. The medium shade will add depth to the corners. The darkest shade will add dimension, significant depth and definition to the overall shape of the eye. The two darker shades should be applied to the middle of the lid, extending into the crease and outer eye area. Remember to blend the shades with a brush.
Eyeliner & Eyeshadow Application for Specific Eye Shapes
Curling & Mascara Application for Lashes:
Lashes define the eyes and enhance them with a bit of curl. An application of mascara will help make your eyes stand out whether you decide to select lightly natural or dark smoky eye makeup.
Once you position your eyelash curler with your lashes in the pads at the roots, squeeze gently. Repeat this two more times, once in the middle, then at the tips of the lashes.
Sweep the mascara brush from the base (roots) to the tips of lashes. Sweep the lashes from the back side as well, again from the base to the tips. Comb out any clumps with an eyelash comb/brush utensil. Apply a second coat of mascara for a more dramatic effect.
About the Collection
Treat your skin to all-natural cosmetics, skincare and beauty products from 100% PURE.
Founded in a Napa, California farmhouse in 2005, 100% PURE is committed to providing feel-good color cosmetics, skincare and bath & body products made with organic and other natural ingredients.
100% PURE is truly health food for your skin. Every product is 100% natural, 100% cruelty-free and 100% free from artificial colors, unnatural fragrances and synthetic chemical preservatives. In addition, 100% PURE’s patented color cosmetic formulas are pigmented and dyed with all-natural, antioxidant and vitamin-packed fruit, plant and vegetable pigments.
Discover beauty as pure as it is powerful with 100% PURE.
About the Guest
International celebrity makeup artist and beauty expert, Kate Watson has more than a decade of experience in the industry. Having worked on editorial shoots, television spots, and red carpet events, she has partnered with top cosmetic companies helping to develop some of today's top selling products.
Kate continues to inspire women to look and feel their very best and is also a staunch advocate for healthy and environmentally responsible products. She's honored to partner with 100% PURE, a professional cosmetic line that is truly better to wear than not to wear. Kate believes that not only do these products truly transform your look, they perform professionally and stand up to to competing industry products that aren't nearly as conscious as 100% PURE.
HOW TO USE:
Apply with fingertips or a brush. Blend and build until desire color payoff. Can also be applied underneath powdered eyeshadow for longlasting, vibrant color.
Persea Gratissima (Avocado) Butter, Rosa Canina (Rosehip) Oil, Oryza Sativa (Rice Starch), May Contain Pigments of Prunus Persica Fruit (Peach), Prunus Armeniaca Fruit (Apricot), Daucus Carota Sativa Root (Carrot), Solanum Lycopersicum Fruit/Leaf/Stem (Tomato), Fragaria Vesca Fruit (Strawberry), Cucurbita Pepo(Squash), Carica Papaya (Papaya), Theobroma Cacao (Cocoa) Seed, Coffea Arabica(Coffee), Camellia Sinensis (Black Tea), Rubus Fruticosus Fruit (Blackberry), Prunus Domestica Fruit (Plum) Skin, Vitis Vinifera Fruit Extract (Black Grape Skin), and Ribes Nigrum Fruit Extract (Black Currant), Extracts of Camellia Sinensis (Green Tea Powder), Red Wine Resveratrol (Wine), Ascorbyl Palmitate (Vitamin C), a-tocopherol (Vitamin E), Extracts of Lycium Chinese Fruit (Goji Berry), Euterpe Oleracea (Acai Berry), Rosmarinus Officinalis Leaf Extract (Rosemary), Origanum Vulgare Leaf Extract (Oregano), Thymus Vulgaris Flower/Leaf (Thyme), Lonicera Caprifolium and Lonicera Japonica (Honeysuckle) Flower Extract, and Hydrastis Canadensis (Goldenseal), Peptides of Hydrolyzed Hibiscus Esculentus (Hibiscus), Pisum Sativum (Pea) and Hydrolyzed Rice Protein (Black Rice), may contain Mica (shimmery mineral), Silica.
Average Days of Supply: 90