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100% PURE Fruit Pigmented Eye Shadow
WHO IT IS FOR:
You heard right: an eye shadow that looks good and is good for your skin! Formulated with avocado butter, this smooth and velvety eyeshadow helps keep your peepers looking sparkly when you've put it on and more nourished after you've taken it off. Even better, it's tiny enough for even the smallest of cosmetic bags, making it a perfect choice for travel!

BENEFITS:
  • Smooth velvety formula helps deliver beautiful color and shimmer
  • Helps leave your eyelids feeling moisturized and nourished
  • 100% natural and vegetarian
  • "Tahiti" - satin tan

Made in the USA.

Please see the Usage & Ingredients tab for how to use and ingredient information.

Eyes    

Basic Eyeshadow Principles
The key to selecting eyeshadow is to select it with your eye, hair and complexion in mind. The second consideration is to keep it coordinated with your outfit.
Before applying eye makeup, use a primer. It helps smooth the surface of your eye and makes it a more even canvas to apply your makeup. It also helps to prevent smudging, thereby increasing the longevity of your makeup.
Try to use at least two or preferably three eyeshadow shades. The lightest shade will highlight and brighten because it's used on both the lower part of the lid and on the brow bone. The medium shade will add depth to the corners. The darkest shade will add dimension, significant depth and definition to the overall shape of the eye. The two darker shades should be applied to the middle of the lid, extending into the crease and outer eye area. Remember to blend the shades with a brush.

Eyeliner & Eyeshadow Application for Specific Eye Shapes

  • Small Eyes
    Eyeliner should extend half way on the upper outside corner of the lid and just one third of the way from the outer bottom corner. Choose a flattering light shadow with a neutral tone and apply it to the entire eyelid. Next, select a medium tone shadow and fill in the area from the crease to the eyelash line. Add a darker shadow to the crease and concentrate on the outer corner of the eye. Blend well using an upward and outward motion with your application tool.
  • Close-Set Eyes
    Eyeliner should only be applied on the outer corners of the upper and lower lash line. Choose a neutral color, or one with a light shimmer, and apply to the entire eye. Apply a mid-tone shadow to the middle of the crease and concentrate the eyeshadow at the outer corner of the eye. Make sure that your colors are blended using upward and outward strokes.
  • Hooded Eyes
    The eyeliner should extend to the outer 2/3 of the upper lash line and 1/2 of the lower lash line. Chose a light shimmer or neutral shadow and apply to the entire eyelid. Apply a medium tone shadow to the crease and outer corner of the lid. Take care to blend toward the brow bone.
  • Wide-Set Eyes
    Apply eyeliner to the entire upper and lower lash line. Using an eye shadow brush, apply a neutral color to the entire eyelid. Apply a darker mid-tone to the crease from the outer to inner corner of the eye.
  • Deep-Set Eyes
    Define the eye by keeping the eyeliner line as close to the lash line as possible. Make sure to line the upper and lower lid. Use a dark color, avoiding black or extremely dark colors because they appear too harsh and will create an illusion of smaller eyes. The objective of applying makeup to deep-set eyes is to visually bring the eyes forward. Choose a light eyeshadow with a touch of shimmer and apply to the entire lid. Create contour by applying a medium toned shadow to the crease and blending.
  • Prominent Eyes
    Eyeliner should be drawn on the outer three quarters of the upper and lower lash line. Next, apply a medium tone, preferably a neutral eyeshadow, over the entire eyelid. Use a darker shadow to apply from the lash line to the crease. Take care to blend in an outward fashion. Shimmery shades are not recommended for prominent eyes.
  • Round Eyes
    Apply eyeliner to one half of the upper and lower lash lines. Smudge line at the outer corner with a very gentle and light outward direction. Use a light eyeshadow to the entire lid. Choose either a medium tone or dark shadow to define the crease and outer corner of the eye. Blend the outer color on the lid up toward the brown line. The lower brow line can also be highlighted with a light shadow, adding further definition.
  • Asian Eyes
    Eyeliner can be applied to the entire upper and lower eye. Take care to fade or blend the line as you work toward your nose. Brush the whole eyelid with a medium tone eyeshadow. Define the crease with a darker shadow and fill in the outer corner. The look is complete once the shadows are blended with upward strokes.

    Curling & Mascara Application for Lashes:
    Lashes define the eyes and enhance them with a bit of curl. An application of mascara will help make your eyes stand out whether you decide to select lightly natural or dark smoky eye makeup.
    Once you position your eyelash curler with your lashes in the pads at the roots, squeeze gently. Repeat this two more times, once in the middle, then at the tips of the lashes.
    Sweep the mascara brush from the base (roots) to the tips of lashes. Sweep the lashes from the back side as well, again from the base to the tips. Comb out any clumps with an eyelash comb/brush utensil. Apply a second coat of mascara for a more dramatic effect.

    Eye Tools

  • Eyeshadow Brush: Usually squared at the tips, this brush can be used for both powder and cream-based eyeshadows. Consider this a makeup essential if you wear eyeshadow often!
  • Blending Brush: This brush has a tapered head and serves to blend lines and colors, helping soften the overall look of eye makeup application. Its bristles are a bit softer than an eyeshadow brush.
  • Eyebrow Brush: A must-have for the lady who wishes to keep the look of her brows groomed. It's a firm angled brush that effectively applies eyebrow products such as powders, waxes and creams.
  • Crease Brush: Ranging from thin and tapered to round and fluffy, crease brush heads are soft and pliable in order to maneuver around the contour of the eye.
  • Eyelash Curler: Constructed from metal or plastic, there are many different styles of eyelash curlers on the market today. There are even curlers that use battery power to heat up while creating a curl! Each has its own features/benefits and price range varies widely. The key is to choose a model that doesn't pinch the lashes at the corners of your eyes and creates a nice uniform curl without crimping or pulling the lashes. Sometimes experimentation will be necessary to find the right model for you. To use an eyelash curler, place the base of the curler at the bottom of the upper eyelashes. Once you have your lashes centered between the curler pads, press gently yet firmly for a few seconds and release. Follow with a coat or two of mascara.

  • About the Collection

    Treat your skin to all-natural cosmetics, skincare and beauty products from 100% PURE.

    Founded in a Napa, California farmhouse in 2005, 100% PURE is committed to providing feel-good color cosmetics, skincare and bath & body products made with organic and other natural ingredients.

    100% PURE is truly health food for your skin. Every product is 100% natural, 100% cruelty-free and 100% free from artificial colors, unnatural fragrances and synthetic chemical preservatives. In addition, 100% PURE’s patented color cosmetic formulas are pigmented and dyed with all-natural, antioxidant and vitamin-packed fruit, plant and vegetable pigments.

    Discover beauty as pure as it is powerful with 100% PURE.

    Kate Watson

    About the Guest

    International celebrity makeup artist and beauty expert, Kate Watson has more than a decade of experience in the industry. Having worked on editorial shoots, television spots, and red carpet events, she has partnered with top cosmetic companies helping to develop some of today's top selling products.

    Kate continues to inspire women to look and feel their very best and is also a staunch advocate for healthy and environmentally responsible products. She's honored to partner with 100% PURE, a professional cosmetic line that is truly better to wear than not to wear. Kate believes that not only do these products truly transform your look, they perform professionally and stand up to to competing industry products that aren't nearly as conscious as 100% PURE.

    HOW TO USE:
    Apply with fingertips or a brush. Blend and build until desire color payoff. Can also be applied underneath powdered eyeshadow for longlasting, vibrant color.

    INGREDIENTS:
    Persea Gratissima (Avocado) Butter, Rosa Canina (Rosehip) Oil, Oryza Sativa (Rice Starch), May Contain Pigments of Prunus Persica Fruit (Peach), Prunus Armeniaca Fruit (Apricot), Daucus Carota Sativa Root (Carrot), Solanum Lycopersicum Fruit/Leaf/Stem (Tomato), Fragaria Vesca Fruit (Strawberry), Cucurbita Pepo(Squash), Carica Papaya (Papaya), Theobroma Cacao (Cocoa) Seed, Coffea Arabica(Coffee), Camellia Sinensis (Black Tea), Rubus Fruticosus Fruit (Blackberry), Prunus Domestica Fruit (Plum) Skin, Vitis Vinifera Fruit Extract (Black Grape Skin), and Ribes Nigrum Fruit Extract (Black Currant), Extracts of Camellia Sinensis (Green Tea Powder), Red Wine Resveratrol (Wine), Ascorbyl Palmitate (Vitamin C), a-tocopherol (Vitamin E), Extracts of Lycium Chinese Fruit (Goji Berry), Euterpe Oleracea (Acai Berry), Rosmarinus Officinalis Leaf Extract (Rosemary), Origanum Vulgare Leaf Extract (Oregano), Thymus Vulgaris Flower/Leaf (Thyme), Lonicera Caprifolium and Lonicera Japonica (Honeysuckle) Flower Extract, and Hydrastis Canadensis (Goldenseal), Peptides of Hydrolyzed Hibiscus Esculentus (Hibiscus), Pisum Sativum (Pea) and Hydrolyzed Rice Protein (Black Rice), may contain Mica (shimmery mineral), Silica.

    Average Days of Supply: 90