100% PURE Fruit Pigmented Lip Caramel
Lips looking a little lackluster? Give them a little shine with this lip gloss! The Rum Nougat color is a perfect everyday neutral. Even better? It's color from fruits, roots and achiote seeds in a softening base of pomegranate oil and cocoa butter so your lips can look more luscious when you take the gloss off, too!

  • Colored from achiote seeds
  • Lightweight texture
  • Pomegranate oil and cocoa butter help nourish your lips
  • Special applicator helps reach the inner corners of your lips
  • "Rum Nougat" - delicate medium pink with brown tones

Made in the USA.

Please see the Usage & Ingredients tab for how to use and ingredient information.


Equally moisturizing as it is enhancing, lipstick is a ubiquitous staple in every woman's makeup bag. An optional but recommended step is to first smooth your lips with a lip primer. Then, apply the lip liner. This effectively creates lip definition, as well as helps to prevent lipstick from feathering. Choose a lip liner that matches the color of your lipstick or your lip tone.

To create a silhouette, start at the center of your upper lip, draw a line to the outer corners in two steps. Always follow your natural lip line. If you make a mistake, simply use a cotton swab with a bit of toner to make corrections.

Finally, apply the lipstick with a tube or brush, following your natural lip line. Take care to fill in the curves and angles, and follow with an optional blot with a facial tissue. In the end, you'll have a gorgeous, well defined, long-lasting pout.

About the Collection

Treat your skin to all-natural cosmetics, skincare and beauty products from 100% PURE.

Founded in a Napa, California farmhouse in 2005, 100% PURE is committed to providing feel-good color cosmetics, skincare and bath & body products made with organic and other natural ingredients.

100% PURE is truly health food for your skin. Every product is 100% natural, 100% cruelty-free and 100% free from artificial colors, unnatural fragrances and synthetic chemical preservatives. In addition, 100% PURE’s patented color cosmetic formulas are pigmented and dyed with all-natural, antioxidant and vitamin-packed fruit, plant and vegetable pigments.

Discover beauty as pure as it is powerful with 100% PURE.

Kate Watson

About the Guest

International celebrity makeup artist and beauty expert, Kate Watson has more than a decade of experience in the industry. Having worked on editorial shoots, television spots, and red carpet events, she has partnered with top cosmetic companies helping to develop some of today's top selling products.

Kate continues to inspire women to look and feel their very best and is also a staunch advocate for healthy and environmentally responsible products. She's honored to partner with 100% PURE, a professional cosmetic line that is truly better to wear than not to wear. Kate believes that not only do these products truly transform your look, they perform professionally and stand up to to competing industry products that aren't nearly as conscious as 100% PURE.

Apply to clean lips with wand. Reapply to intensify color as needed.

Achiote Seed, Punica Granatum (Pomegranate) Seed Oil, Theobroma Cacao (Cocoa) Butter, Pigments / Extracts of Red Prunus Cerasas (Cherry), Rubus Idaeus Fruit (Raspberry), Vitis Vinifera Fruit, (Cabernet Grapes), Punica Granatum (Pomegranate), Vaccinium Angustifolium (Blueberry), Rubus Fruticosus Fruit (Blackberry), Theobroma Cacao (Cocoa) Skin, Prunus Persica Fruit (Peach), Nigrum (Blackcurrant), Vaccinium Myrtillus (Bilberry), Apricot, Turmeric and Theobroma Cacao (Cocoa), Hippophae Rhamnoides (Sea Buckthorn) Oil, Butyrospermum Parkii (Shea Butter), Tocopherol (Vitamin E), Vegetable Glycerin, Euphorbia Cerifera (Candelilla) Wax, Rosmarinus Officinalis (Rosemary), Origanum Vulgare (Oregano), Thymus Vulgaris Flower/leaf (Thyme), Natural Flavors, Oryza Sativa (Rice) Starch.

Average Days of Supply: 90