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100% PURE Fruit Pigmented Healthy Skin Liquid Foundation 1 oz

CHOICES:
  • Fair - "Crème"
  • Light - "White Peach"
  • Medium - "Golden Peach"
  • Tan - "Toffee"
  • Deep - "Cocoa"

WHO IT IS FOR:
Occasional bad hair days are a known entity, but your skin also has days where it just doesn't want to cooperate, too! From flushed to flaky, this creamy liquid foundation can help you get that extra coverage while helping to soothe and nourish your skin from natural ingredients.

BENEFITS:
  • Provides a full coverge with a creamy to silky satin finish
  • White tea, pomegranate oil and vitamins help defend against free radical damage
  • Helps conceal for a photo ready finish
  • Colored from fruit pigments

Made in the USA.

Please see the Usage & Ingredients tab for how to use and ingredient information.

UPC
UPC Creme: 899738005766
UPC Peach Bisque: 899738005780
UPC White Peach: 899738005773
UPC Toffee: 899738005803
Face    Hydration    Sensitivity    OilyProblematic    

Applying Foundation
1. Always start with clean hands and a freshly cleansed face.
2. Apply your day moisturizer (preferably one that contains an SPF). Next, you can apply a primer for a smoother base. This is an optional step, but one worthy of considering for a more youthful appearance. A few drops of primer will smooth the appearance and texture of your complexion, as well as fill in fine lines - the perfect base for your foundation. It also helps to extend the longevity of your face and eye makeup, prevents eye shadow from creasing, and maintains an overall fresh appearance for as long as you wear your makeup.
3. Allow the moisturizer and/or primer to absorb a few minutes before continuing on to the foundation application. If necessary, you might want to blot any excess moisturizer with a tissue.
4. Address your under eye circles, shadows and imperfections with a concealer. Pat it on with a light finger so that it blends well.
5. You may use your fingers, a foundation brush or makeup sponge to apply the foundation. First, apply a few dots of your preferred liquid foundation to your nose, forehead, cheeks and chin. Continue to blend while avoiding a heavy application to the jawline and hairline (also known as a line of demarcation).
6. Once the foundation is blended, use either a translucent powder or one that matches your complexion to set the foundation. This also serves to absorb oils that cause your face to shine.
7. If you want a more natural look or have great skin, you can simply address specific areas that require coverage by applying your foundation to precise spots or areas. If you want to wear foundation that looks exceptionally natural and dewy, consider a tinted moisturizer. They're considerably sheer, yet provide a little coverage for uneven skin tone.

Cheeks

Choose a blush color that mimics the color of your cheeks when they're flushed from the cold, you've exercised or have blushed. You can also use your lip color as a guide. Blush can be applied before foundation for a subtle hint, but it's usually applied after foundation and face powder.

Cream vs. Powder vs. Gel
This is a personal preference, but usually powder suits combination and oily skin, whereas cream works well with dry skin. Tinted gels and liquids are outstanding for oilier skins.
Using a professional grade blush brush, run the bristles over the pan of makeup, shake off excess powder and apply to the apples of your cheeks. Blend if necessary. If you're using a gel or cream based blush, use your middle finger and highlight the apples of your cheeks. Blend well.
If you need additional color across your face, apply bronzer to the bridge of your nose, forehead and chin.

Bronzer:
The key to purchasing bronzer is to choose a color one to two shades darker than your skin tone. If you have an extremely light complexion, you might want to choose one shade darker. Conversely, if you have a darker skin tone, a shade that is twice as dark as your skin tone will most likely provide the impact that you desire.

  • Fair/medium skin: Rose or peach based bronzer
  • Olive skin: Copper or earthy toned bronzer
  • Dark brown skin: Rich chocolate toned bronzer with warm or cool undertones

    Face Tools

  • Foundation Brush: Used for the application of foundation to the face, this brush is usually made from synthetic materials. It has a rounded spatula shaped head that ensures even coverage.
  • Concealer Brush: Used for the application of concealer, this is a smaller version of the foundation brush. It is designed to address finer details like covering spots, blemishes, hyper-pigmented areas, and nooks and corners around your eyes and nose.
  • Powder Brush: The largest of the brushes, its robust head is crafted with very soft fibers for the even distribution of loose powder to the face.
  • Blush Brush: A smaller rendition of the powder brush, the blush brush has a rounded or tapered/sloped tip. It is used to add color definition - like shimmers, blush or bronzer - to the face and cheeks.

    Dry skin is identified as skin severely lacking natural oil and moisture. Characteristics include roughness, flakiness, tightness, fine pore redness, pronounced fine lines around the eyes and mouth, and a thin, fragile texture. The skin may also appear flaky, ashy or dull from dead skin build up.

    Daily Skin Care Regimen
    If you have dry skin, you will need moisturizing products that nourish, so you will want to find protective and restorative products. Achieving a moisture balance with the right pH is key.

    Begin with a very mild soap, possibly cream based. Since your skin is acidic, the alkaline in soap can easily disturb the delicate pH balance. Also, make sure that the soap does not contain harsh chemicals which will also remove the acid mantel and cause further dryness. Choose a toner that soothes and nourishes your skin. It should refresh with a hint of moisture—a low or no alcohol formulation is recommended to prevent over drying the skin.

    A daily moisturizing routine is essential for dry skin. Begin with a serum to enhance moisture, then apply a day moisturizer. Try to use a day cream with an SPF Your evening ritual can include a serum application and a heavier moisturizer. Eye creams and serums are recommended for the delicate area around the eyes that are subject to fine lines and wrinkles.

    Weekly Skin Care Routine
    Use an extremely mild exfoliator in order to expose fresh skin and allow products to penetrate deeper. This will maximize the effectiveness of your skin care products. A moisture-enhancing mask that you put on and wipe off will moisturize and plump dry and dehydrated skin.

    Product Recommendations:

  • Makeup remover
  • Cleanser, mild or cream based
  • Toner (low or no alcohol)
  • Morning moisturizer with SPF
  • Evening moisturizer
  • Eye moisturizer
  • Serum
  • Mild exfoliant
  • Moisture enhancing mask

    Key Ingredients for Dry Skin:
    Hyalauronic Acid, Glycerin, Lanolin, Alpha Hydroxy Acids, Oil (Of Jojoba, Olive, Apricot Seed, Avocado, Grapeseed Borage, Almond, Evening Primrose), Vitamin E, Vitamin A, Vitamin C, Honey, Shea Butter, Argan, Baobab, Manuka Honey, Green Tea (Camilla Sinsnsis), Ceramide, Glycolic Acid, Hydrolized Wheat Protein, Cocoa Butter, Shea Butter, Cucumber

    Why Moisturize?
    Everyone can benefit from using a moisturizer after cleansing. The key is finding the appropriate moisturizer based on your skin type. Moisturizers seal moisture into the skin, so the effect is hydrating while also inhibiting evaporation. Many moisturizers contain active ingredients that deliver vitamins, minerals, antioxidants and skin supporting compounds to provide therapeutic benefits that sooth, protect and ultimately help delay the onset of early aging.
    Eye creams are optional, but may be desirable for those with dry or aging skin as a welcome addendum to a moisturizer. Some individuals have very delicate eye areas that are more susceptible to wrinkling, dark circles and puffiness. An eye cream can help address these specific concerns with intense moisture and a high concentration of active ingredients.

    How to Choose a Moisturizer
    The oilier your complexion, the lighter and more liquid your moisturizer should be. Some moisturizers even have oil free ingredients that still serve to moisturize the skin without adding oil. Conversely, dry or aging skin requires a more moisturizing-nourishing preparation. Use a moisturizer labeled with your skin type or specific skin concern. If you live in a particularly harsh climate, consider wearing a more moisturizing face cream during the winter and switch to a lighter formula during warmer months.
    Night creams tend to be thicker and more moisturizing than day creams. It is generally recommended to have separate moisturizers simply for the fact that you will want a day cream with a Sun Protection Factor (SPF). This will provide you with added protection from sun damage that can lead to premature aging.
    Based on the amount of time you spend outside on any particular day, you might want to wear a moisturizer designed for outdoor use with a significantly higher SPF. You must also factor in how easily your skin burns and take precautions to protect your skin with a sufficient SPF. As a general rule, it is recommended that your day moisturizer should have at least 15-20 SPF, and if you spend more time outdoors, consider a moisturizer with 30+ SPF.

    How to Use Moisturizer
    After you wash your face and apply toner or a serum (optional), scoop out enough moisturizer to comfortably cover your face and neck area. Using your fingertips, rub it in using upward strokes, making sure to moisturize the neck, décolletage and earlobes. In order to prevent streaks, allow your moisturizer to penetrate before applying foundation.

    Sensitive skin is identified as skin with a weakened lipid barrier that allows irritants to penetrate. This may cause roughness, dry itching, burning, stinging, blotchiness and redness.

    Daily Skin Care Regimen
    If you have sensitive skin, you will need products that calm and soothe, as well as restore moisture. You will want to select products that are specifically formulated for sensitive skin and are free of harsh, synthetic and fragranced ingredients.

    Begin with an ultra mild cleanser. Cream cleansers work well with sensitive skin. Follow with a toner that is free of alcohol to refresh and balance the pH of your skin. An optional serum and a delicate cream with an SPF will protect your skin during the day. A night cream can be slightly heavier, but should be just as gentle to the skin as the day cream. An eye moisturizer is optional, but recommended for skin that may be showing signs of aging.

    Weekly Skin Care Routine
    It is optional to use an extremely mild exfoliator in order to expose fresh skin and allow products to penetrate deeper. This can also be beneficial if your sensitive skin is prone to occasional breakouts. Exfoliating maximizes the effectiveness of your skin care products.

    A moisture-enhancing mask that you put on and wipe off will moisturize and plump sensitive skin if it becomes dry and dehydrated.

    Product Recommendations:

  • Gentle makeup remover
  • Cleanser, gentle and cream based
  • Toner (alcohol free)
  • Morning moisturizer with SPF
  • Evening moisturizer
  • Eye moisturizer
  • Serum

    Key Ingredients for Sensitive Skin:
    Chamomile, Aloe Vera, Green Tea, Cucumber, Jojoba Oil, Glycerin Colloidal Oatmeal

    Oily skin is identified as skin with oily areas, pronounced shininess in the T-zone, breakouts, and pores that may be clogged and enlarged. The oiliness can cause makeup to fade prematurely. Finding the right balance is key to this skincare routine.

    Daily Skin Care Regimen
    If you have acne or oily skin, you want to look for products that absorb oil, hydrate without added oil, and moisturize your skin without oil.

    Cleanse skin both day and night with a mild sudsy or gel cleanser. Use a toner to wipe of residual dirt and soap, and finally follow with a light moisturizer with SPF for the day. Use a product that is mild and light; many times the packaging will indicate that it is non-comedegenic. Products formulated specifically for oily skin condition should be suitable for almost any use. You will want to purchase a skincare line that fits the level of your skin's needs.

    Weekly Skin Care Routine
    Exfoliate once or twice per week. This will assist with cell turnover and will expose the healthy skin underneath. Over-exfoliating or exfoliating with harsh ingredients can irritate skin and possibly cause further breakouts, so stick with a product that has micro beads or exfoliating ingredients.

    Use a weekly mask to help cleanse and tighten pores. Masks made with clay effectively absorb excess oil and are highly recommended and essential to controlling an oily complexion. Finally use a spot treatment as needed during the day or night. If skin becomes flaky or irritated, decrease the frequency of use. One final note: Choose your cosmetics and hair care products wisely. Many can be contributors of skin sensitivity or flare-ups.

    Product Recommendations:

  • Makeup remover
  • Sudsy or gel cleanser
  • Toner
  • Morning moisturizer with SPF
  • Evening moisturizer
  • Eye moisturizer (optional)
  • Gentle exfoliator
  • Clay mask
  • Spot treatment or all-over treatment

    Key Ingredients for Acne/Oily Skin:
    Alphahydroxy Acid, Salicylic Acid, Benzoyl Peroxide, Hydroxyl Acid, Clay, Tea Tree Oil, Eucalyptus, Aloe Vera, Glycerin, Vitamin A, Retinol (a form of Vitamin A), Vitamin C, Clay

  • About the Collection

    Treat your skin to all-natural cosmetics, skincare and beauty products from 100% PURE.

    Founded in a Napa, California farmhouse in 2005, 100% PURE is committed to providing feel-good color cosmetics, skincare and bath & body products made with organic and other natural ingredients.

    100% PURE is truly health food for your skin. Every product is 100% natural, 100% cruelty-free and 100% free from artificial colors, unnatural fragrances and synthetic chemical preservatives. In addition, 100% PURE’s patented color cosmetic formulas are pigmented and dyed with all-natural, antioxidant and vitamin-packed fruit, plant and vegetable pigments.

    Discover beauty as pure as it is powerful with 100% PURE.

    Kate Watson

    About the Guest

    International celebrity makeup artist and beauty expert, Kate Watson has more than a decade of experience in the industry. Having worked on editorial shoots, television spots, and red carpet events, she has partnered with top cosmetic companies helping to develop some of today's top selling products.

    Kate continues to inspire women to look and feel their very best and is also a staunch advocate for healthy and environmentally responsible products. She's honored to partner with 100% PURE, a professional cosmetic line that is truly better to wear than not to wear. Kate believes that not only do these products truly transform your look, they perform professionally and stand up to to competing industry products that aren't nearly as conscious as 100% PURE.

    HOW TO USE:
    Dot on your forehead, cheeks, nose, and chin. Blend outwards with your fingers or with a brush. Can applya second layer on areas that need more coverage. Tip: flip the bottle upside down and start pumping (while bottle is upside down) the first time you use product to activate the airless pump.

    INGREDIENTS:

    Crème: Organic Aloe Barbadensis Leaf (Aloe Juice)*, Oryza Sativa (Rice) Starch, Extracts of Prunus Persica Fruit (Peach), Prunus Armeniaca Fruit (Apricot), Theobroma Cacao (Cocoa Bean) and Lycium Barbarum Fruit (Goji Berry), Euterpe Oleracea Pulp (Acai) Oil, Punica Granatum Fruit Extract (Pomegranate Oil), Tocopherol (Vitamin E), Sodium Ascorbate (Vitamin C), Euphorbia Cerifera (Candelilla) Wax, Extracts of Organic Camelia Sinensis Leaf Ferment (White Tea)*, Coffee Arabica (Coffee Cherry), Aristotelia Chilensis (Maqui Berry), Vitis Vinifera Skin (Muscadine Grape), Garcinia Mangosteen Peel (Mangosteen), Malpighia Punicifolia Fruit (Acerola), Sambucus Canadensis (Elderberry), Citrus Grandis (Grapefruit) Seed, Lonicera Caprifolium (Japanese Honeysuckle) Active Ingredients: 15% Titanium Dioxide, 10% Zinc Oxide * Certified Organic.

    White Peach: Organic Aloe Barbadensis Leaf Juice*, Oryza Sativa (Rice) Starch, Pigmented Extracts of: Prunus Persica (Peach) Fruit, Prunus Armeniaca (Apricot) Fruit, Theobroma Cacao (Cocoa Bean) and Lycium Chinese (Goji Berry) Fruit, Euterpe Oleracea (Acai Berry) Fruit Oil, Punica Granatum (Pomegranate) Seed Oil, Tocopherol (Vitamin E), Sodium Ascorbate (Vitamin C), Extracts of: Cerifera Cera (Candelilla Wax), Organic Camellia Sinensis (Ferment White Tea) Leaf*, Coffea Arabica (Coffee Cherry) Seed, Aristotelia Chilensis (Maqui Berry), Vitis Vinifera (Muscadine Grape) Skin, Garcinia Mangostana (Mangosteen) Peel, Malpighia Punicifolia (Acerola) Fruit, Sambucus Canadensis (Elderberry), Citrus Grandis (Grapefruit) Seed, Lonicera Caprifolium (Japanese Honeysuckle) Active Ingredients: 15% Titanium Dioxide, 10% Zinc Oxide * Certified Organic.

    Peach Bisque: Organic Aloe Barbadensis Leaf Juice*, Oryza Sativa (Rice) Starch, Pigmented Extracts of: Prunus Persica (Peach) Fruit, Prunus Armeniaca (Apricot) Fruit, Theobroma Cacao (Cocoa Bean) and Lycium Chinese (Goji Berry) Fruit, Euterpe Oleracea (Acai Berry) Fruit Oil, Punica Granatum (Pomegranate) Seed Oil, Tocopherol (Vitamin E), Sodium Ascorbate (Vitamin C), Extracts of: Cerifera Cera (Candelilla Wax), Organic Camellia Sinensis (Ferment White Tea) Leaf*, Coffea Arabica (Coffee Cherry) Seed, Aristotelia Chilensis (Maqui Berry), Vitis Vinifera (Muscadine Grape) Skin, Garcinia Mangostana (Mangosteen) Peel, Malpighia Punicifolia (Acerola) Fruit, Sambucus Canadensis (Elderberry), Citrus Grandis (Grapefruit) Seed, Lonicera Caprifolium (Japanese Honeysuckle) Active Ingredients: 15% Titanium Dioxide, 10% Zinc Oxide * Certified Organic.

    Golden Peach: Organic Aloe Barbadensis Leaf Juice*, Oryza Sativa (Rice) Starch, Pigmented Extracts of: Prunus Persica (Peach) Fruit, Prunus Armeniaca (Apricot) Fruit, Theobroma Cacao (Cocoa Bean) and Lycium Chinese (Goji Berry) Fruit, Euterpe Oleracea (Acai Berry) Fruit Oil, Punica Granatum (Pomegranate) Seed Oil, Tocopherol (Vitamin E), Sodium Ascorbate (Vitamin C), Extracts of: Cerifera Cera (Candelilla Wax), Organic Camellia Sinensis (Ferment White Tea) Leaf*, Coffea Arabica (Coffee Cherry) Seed, Aristotelia Chilensis (Maqui Berry), Vitis Vinifera (Muscadine Grape) Skin, Garcinia Mangostana (Mangosteen) Peel, Malpighia Punicifolia (Acerola) Fruit, Sambucus Canadensis (Elderberry), Citrus Grandis (Grapefruit) Seed, Lonicera Caprifolium (Japanese Honeysuckle) Active Ingredients: 15% Titanium Dioxide, 10% Zinc Oxide * Certified Organic.

    Toffee: Oryza Sativa Germ Powder (Rice Powder), Pigmented Extracts of: Prunus Persica (Peach) Fruit, Prunusm Armeniaca (Apricot) Fruit, Theobroma Cacao (Cocoa Bean), Carica Papaya (Papaya) Fruit, Punica Granatum (Pomegranate), Vaccinium Macrocarpon (Cranberry) Fruit, Fragaria Vesca (Strawberry) Fruit, Rubus Idaeus (Raspberry) Fruit, Prunus Serotina (Wild Cherry) Fruit and Vitis Vinifera (Cabernet Grape) Fruit, Extracts of: Matricaria Chamomilla (Chamomile) Leaf, Calendula Officinalis (Calendula) Flower, Organic Camelia Sinensis (White Tea) Leaf* and Vitis Vinifera (Grape) Fruit, Eucalyptus Globulus (Eucalyptus) Leaf Powder, Oils of: Linum Usitatissimum (Flax) Seed, Rosa Damascena (Rose) Flower, Punica Granatum (Pomegranate) Seed and Persea Gratissima (Avocado), Mica, Tocopherol (Vitamin E), Sodium Ascorbate (Vitamin C), Citral**, Eugenol**, Geraniol**, Citronellol**, Farnesol** and Linalool** Sun Screen Active Ingredients: 12% Titanium Dioxide, 7% Zinc Oxide * Certified Organic **component of natural essential oil.

    Average Days of Supply: 90