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100% PURE Fruit Pigmented Ultra Lengthening Mascara

CHOICES:
  • "Black Tea" - true black
  • "Blackberry" - purple-black
  • "Blueberry" - blue-black
  • "Dark Chocolate" - brown-black

WHO IT IS FOR:
Lengthen, separate, thicken and condition your lashes - all with this one wondrous mascara! (Yeah, we know. It's exciting!) All 100% PURE products are made with only the finest ingredients and are 100% natural and cruelty free - that means that they're not only good for you, but make you feel great as well. There are no artificial colors, fragrances, synthetic preservatives or toxins used in the creation of these innovative products, because you deserve the best!

BENEFITS:
  • 100% natural mascara lengthens and separates, coating each lash with conditioners and coloring them with black tea, berry and cocoa pigments
  • Uses fruit and black-tea pigments to color your lashes
  • Pro-vitamin B5, vitamin E, oat and wheat proteins condition your lashes as you wear it
  • The water-resistant, flake-resistant and smudge-resistant formula stays on all day
  • Vegetarian friendly formula

Made in the USA.

Please see the Usage & Ingredients tab for how to use and ingredient information.

UPC
UPC Blueberry: 899738003885
UPC Dark Chocolate: 899738003892
UPC Blackberry: 899738003878
UPC Black Tea: 899738003861

Choosing Eyebrow Color:
To apply eyebrow color, use very light strokes of the pencil until the eyebrow line is filled in to your desired intensity.

  • Brunettes: Brown tones or Brownish/Black can be used for the evening
  • Black: Black or Black/Brown
  • Blondes: Light-Brown
  • Redheads: Warm tones of Brown for day and Dark-Brown for night
  • Grey: Grey

    Defining Eye Brows:
    Never underestimate the power of a well-defined eyebrow! Keep them groomed in a way that flatters your face, eye shape and size.
    1. Look directly into a mirror.
    2. Trim your long eyebrow hairs so you can identify the natural shape of your eyebrow.
    3. Hold a pencil or makeup brush vertically against the side of one nostril. The eyebrow should start where the pencil meets the brow. Take care to tweeze in the space between the two eyebrows.
    4. Tweeze the stray hairs that grow around the eyebrow.
    5. To create a flattering arch, now angle the pencil to the outer side of your pupil. Where the pencil meets the brow is where the top of your arch should be, approximately three-quarters of the way out. To create the shape of your arch, draw a line that tapers upward from the start of your brow to this point. Take care in replicating the process with the other eye, making sure to not over-pluck, while ensuring symmetrical uniformity.
    6. In the final shaping step, you can angle the pencil so it aligns with the outer corner of your eye. The eyebrow should end here, and you should tweeze to create a taper.

    Eyebrow & Lash Tools

  • Eyebrow Brush: A must-have for the lady who wishes to keep the look of her brows groomed. It's a firm angled brush that effectively applies eyebrow products such as powders, waxes and creams.
  • Eyelash Curler: Constructed from metal or plastic, there are many different styles of eyelash curlers on the market today. There are even curlers that use battery power to heat up while creating a curl! Each has its own features/benefits and price range varies widely. The key is to choose a model that doesn't pinch the lashes at the corners of your eyes and creates a nice uniform curl without crimping or pulling the lashes. Sometimes experimentation will be necessary to find the right model for you. To use an eyelash curler, place the base of the curler at the bottom of the upper eyelashes. Once you have your lashes centered between the curler pads, press gently yet firmly for a few seconds and release. Follow with a coat or two of mascara.

    Curling & Mascara Application for Lashes:
    Lashes define the eyes and enhance them with a bit of curl. An application of mascara will help make your eyes stand out whether you decide to select lightly natural or dark smoky eye makeup.
    Once you position your eyelash curler with your lashes in the pads at the roots, squeeze gently. Repeat this two more times, once in the middle, then at the tips of the lashes.
    Sweep the mascara brush from the base (roots) to the tips of lashes. Sweep the lashes from the back side as well, again from the base to the tips. Comb out any clumps with an eyelash comb/brush utensil. Apply a second coat of mascara for a more dramatic effect.

  • About the Collection

    Treat your skin to all-natural cosmetics, skincare and beauty products from 100% PURE.

    Founded in a Napa, California farmhouse in 2005, 100% PURE is committed to providing feel-good color cosmetics, skincare and bath & body products made with organic and other natural ingredients.

    100% PURE is truly health food for your skin. Every product is 100% natural, 100% cruelty-free and 100% free from artificial colors, unnatural fragrances and synthetic chemical preservatives. In addition, 100% PURE’s patented color cosmetic formulas are pigmented and dyed with all-natural, antioxidant and vitamin-packed fruit, plant and vegetable pigments.

    Discover beauty as pure as it is powerful with 100% PURE.

    Kate Watson

    About the Guest

    International celebrity makeup artist and beauty expert, Kate Watson has more than a decade of experience in the industry. Having worked on editorial shoots, television spots, and red carpet events, she has partnered with top cosmetic companies helping to develop some of today's top selling products.

    Kate continues to inspire women to look and feel their very best and is also a staunch advocate for healthy and environmentally responsible products. She's honored to partner with 100% PURE, a professional cosmetic line that is truly better to wear than not to wear. Kate believes that not only do these products truly transform your look, they perform professionally and stand up to to competing industry products that aren't nearly as conscious as 100% PURE.

    HOW TO USE:
    Curl lashes, then wiggle mascara wand from the base all the way to the root. Within a couple minutes apply a second coat. Continue to apply coats until desired length is achieved.

    INGREDIENTS:
    Black Tea: Camellia Sinensis Leaf Extract (Organic Green Tea), Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Rubus Fruticosus Fruit Extract (Blackberry Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Rubus Idaeus Fruit Extract (Raspberry Extract), Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus Extract (Seaweed Powder), Coconut Stearic Acid (Coconut Acid), Mica, Theobroma Cacao Seed Butter (Cocoa Butter), Pearl Powder, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract (Cocoa Powder), Coffea Arabica Seed Extract (Powdered Coffee Beans), Mel (Lavender Honey), Origanum Vulgare Leaf Extract (Oregano Extract), Thymus Vulgaris Flower/Leaf Extract (Thyme Extract), Rosmarinus Officinalis Leaf Extract (Rosemary Extract), Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract), Hydrastis Canadensis Extract (Goldenseal Extract).

    Blueberry: Camellia Sinensis Leaf Extract (Organic Green Tea), Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Rubus Fruticosus Fruit Extract (Blackberry Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Rubus Idaeus Fruit Extract (Raspberry Extract), Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus Extract (Seaweed Powder), Coconut Stearic Acid (Coconut Acid), Mica, Theobroma Cacao Seed Butter (Cocoa Butter), Pearl Powder, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract (Cocoa Powder), Coffea Arabica Seed Extract (Powdered Coffee Beans), Mel (Lavender Honey), Origanum Vulgare Leaf Extract (Oregano Extract), Thymus Vulgaris Flower/Leaf Extract (Thyme Extract), Rosmarinus Officinalis Leaf Extract (Rosemary Extract), Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract), Hydrastis Canadensis Extract (Goldenseal Extract).

    Blackberry: Camellia Sinensis Leaf Extract (Organic Green Tea), Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Rubus Fruticosus Fruit Extract (Blackberry Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Rubus Idaeus Fruit Extract (Raspberry Extract), Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus Extract (Seaweed Powder), Coconut Stearic Acid (Coconut Acid), Mica, Theobroma Cacao Seed Butter (Cocoa Butter), Pearl Powder, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract (Cocoa Powder), Coffea Arabica Seed Extract (Powdered Coffee Beans), Mel (Lavender Honey), Origanum Vulgare Leaf Extract (Oregano Extract), Thymus Vulgaris Flower/Leaf Extract (Thyme Extract), Rosmarinus Officinalis Leaf Extract (Rosemary Extract), Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract), Hydrastis Canadensis Extract (Goldenseal Extract).

    Dark Chocolate: Camellia Sinensis (Organic Green Tea) Leaf Extract*, Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Camellia Sinensis (Black Tea) Leaf Extract, Theobroma Cacao (Cocoa Powder) Extract, Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Antothenic Acid (Pro-Vitamin B5), Fucus Vesiculosus (Seaweed Powder) Extract, Coconut Acid (Coconut Stearic Acid), Theobroma Cacao (Cocoa) Seed Butter, PearlPowder (Pearl Powder), Oryza Sativa (Rice) Germ Powder, Coffea Arabica (Powdered Coffee Beans) Seed Extract, Mel (Lavender Honey), Origanum Vulgare (Oregano) Leaf Extract, Thymus Vulgaris (Thyme) Flower/Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Hydrastis Canadensis (Goldenseal) Extract.

    Average Days of Supply: 60