Basic Eyeshadow Principles
The key to selecting eyeshadow is to select it with your eye, hair and complexion in mind. The second consideration is to keep it coordinated with your outfit.
Before applying eye makeup, use a primer. It helps smooth the surface of your eye and makes it a more even canvas to apply your makeup. It also helps to prevent smudging, thereby increasing the longevity of your makeup.
Try to use at least two or preferably three eyeshadow shades. The lightest shade will highlight and brighten because it's used on both the lower part of the lid and on the brow bone. The medium shade will add depth to the corners. The darkest shade will add dimension, significant depth and definition to the overall shape of the eye. The two darker shades should be applied to the middle of the lid, extending into the crease and outer eye area. Remember to blend the shades with a brush.
Eyeliner & Eyeshadow Application for Specific Eye Shapes
Curling & Mascara Application for Lashes:
Lashes define the eyes and enhance them with a bit of curl. An application of mascara will help make your eyes stand out whether you decide to select lightly natural or dark smoky eye makeup.
Once you position your eyelash curler with your lashes in the pads at the roots, squeeze gently. Repeat this two more times, once in the middle, then at the tips of the lashes.
Sweep the mascara brush from the base (roots) to the tips of lashes. Sweep the lashes from the back side as well, again from the base to the tips. Comb out any clumps with an eyelash comb/brush utensil. Apply a second coat of mascara for a more dramatic effect.
1. Always start with clean hands and a freshly cleansed face.
2. Apply your day moisturizer (preferably one that contains an SPF). Next, you can apply a primer for a smoother base. This is an optional step, but one worthy of considering for a more youthful appearance. A few drops of primer will smooth the appearance and texture of your complexion, as well as fill in fine lines - the perfect base for your foundation. It also helps to extend the longevity of your face and eye makeup, prevents eye shadow from creasing, and maintains an overall fresh appearance for as long as you wear your makeup.
3. Allow the moisturizer and/or primer to absorb a few minutes before continuing on to the foundation application. If necessary, you might want to blot any excess moisturizer with a tissue.
4. Address your under eye circles, shadows and imperfections with a concealer. Pat it on with a light finger so that it blends well.
5. You may use your fingers, a foundation brush or makeup sponge to apply the foundation. First, apply a few dots of your preferred liquid foundation to your nose, forehead, cheeks and chin. Continue to blend while avoiding a heavy application to the jawline and hairline (also known as a line of demarcation).
6. Once the foundation is blended, use either a translucent powder or one that matches your complexion to set the foundation. This also serves to absorb oils that cause your face to shine.
7. If you want a more natural look or have great skin, you can simply address specific areas that require coverage by applying your foundation to precise spots or areas. If you want to wear foundation that looks exceptionally natural and dewy, consider a tinted moisturizer. They're considerably sheer, yet provide a little coverage for uneven skin tone.
Choose a blush color that mimics the color of your cheeks when they're flushed from the cold, you've exercised or have blushed. You can also use your lip color as a guide. Blush can be applied before foundation for a subtle hint, but it's usually applied after foundation and face powder.
Cream vs. Powder vs. Gel
This is a personal preference, but usually powder suits combination and oily skin, whereas cream works well with dry skin. Tinted gels and liquids are outstanding for oilier skins.
Using a professional grade blush brush, run the bristles over the pan of makeup, shake off excess powder and apply to the apples of your cheeks. Blend if necessary. If you're using a gel or cream based blush, use your middle finger and highlight the apples of your cheeks. Blend well.
If you need additional color across your face, apply bronzer to the bridge of your nose, forehead and chin.
The key to purchasing bronzer is to choose a color one to two shades darker than your skin tone. If you have an extremely light complexion, you might want to choose one shade darker. Conversely, if you have a darker skin tone, a shade that is twice as dark as your skin tone will most likely provide the impact that you desire.
Daily Skin Care Regimen
If you have dry skin, you will need moisturizing products that nourish, so you will want to find protective and restorative products. Achieving a moisture balance with the right pH is key.
Begin with a very mild soap, possibly cream based. Since your skin is acidic, the alkaline in soap can easily disturb the delicate pH balance. Also, make sure that the soap does not contain harsh chemicals which will also remove the acid mantel and cause further dryness. Choose a toner that soothes and nourishes your skin. It should refresh with a hint of moisture—a low or no alcohol formulation is recommended to prevent over drying the skin.
A daily moisturizing routine is essential for dry skin. Begin with a serum to enhance moisture, then apply a day moisturizer. Try to use a day cream with an SPF Your evening ritual can include a serum application and a heavier moisturizer. Eye creams and serums are recommended for the delicate area around the eyes that are subject to fine lines and wrinkles.
Weekly Skin Care Routine
Use an extremely mild exfoliator in order to expose fresh skin and allow products to penetrate deeper. This will maximize the effectiveness of your skin care products. A moisture-enhancing mask that you put on and wipe off will moisturize and plump dry and dehydrated skin.
Key Ingredients for Dry Skin:
Hyalauronic Acid, Glycerin, Lanolin, Alpha Hydroxy Acids, Oil (Of Jojoba, Olive, Apricot Seed, Avocado, Grapeseed Borage, Almond, Evening Primrose), Vitamin E, Vitamin A, Vitamin C, Honey, Shea Butter, Argan, Baobab, Manuka Honey, Green Tea (Camilla Sinsnsis), Ceramide, Glycolic Acid, Hydrolized Wheat Protein, Cocoa Butter, Shea Butter, Cucumber
Everyone can benefit from using a moisturizer after cleansing. The key is finding the appropriate moisturizer based on your skin type. Moisturizers seal moisture into the skin, so the effect is hydrating while also inhibiting evaporation. Many moisturizers contain active ingredients that deliver vitamins, minerals, antioxidants and skin supporting compounds to provide therapeutic benefits that sooth, protect and ultimately help delay the onset of early aging.
Eye creams are optional, but may be desirable for those with dry or aging skin as a welcome addendum to a moisturizer. Some individuals have very delicate eye areas that are more susceptible to wrinkling, dark circles and puffiness. An eye cream can help address these specific concerns with intense moisture and a high concentration of active ingredients.
How to Choose a Moisturizer
The oilier your complexion, the lighter and more liquid your moisturizer should be. Some moisturizers even have oil free ingredients that still serve to moisturize the skin without adding oil. Conversely, dry or aging skin requires a more moisturizing-nourishing preparation. Use a moisturizer labeled with your skin type or specific skin concern. If you live in a particularly harsh climate, consider wearing a more moisturizing face cream during the winter and switch to a lighter formula during warmer months.
Night creams tend to be thicker and more moisturizing than day creams. It is generally recommended to have separate moisturizers simply for the fact that you will want a day cream with a Sun Protection Factor (SPF). This will provide you with added protection from sun damage that can lead to premature aging.
Based on the amount of time you spend outside on any particular day, you might want to wear a moisturizer designed for outdoor use with a significantly higher SPF. You must also factor in how easily your skin burns and take precautions to protect your skin with a sufficient SPF. As a general rule, it is recommended that your day moisturizer should have at least 15-20 SPF, and if you spend more time outdoors, consider a moisturizer with 30+ SPF.
How to Use Moisturizer
After you wash your face and apply toner or a serum (optional), scoop out enough moisturizer to comfortably cover your face and neck area. Using your fingertips, rub it in using upward strokes, making sure to moisturize the neck, décolletage and earlobes. In order to prevent streaks, allow your moisturizer to penetrate before applying foundation.
Eye Lash treatment:
In the evening: Remove all make-up from the eyelashes. Apply to lashes from base to tip and allow to take effect overnight. Do not wash off. May also be used on eyebrows or mustaches to enhance their natural beauty. In the morning (optional): Can be applied to the lashes under mascara.
Maxi Lip II:
Apply to lip area as often as desired. Can be used under lip stick or alone.
One For Lips:
Swipe over lips as needed.
Acetyl hexapeptide 15% solution:
Apply 1-2 drops of serum to targeted areas. Can be used day and /or night. Follow with moisturizer.
Apply product to areas that you would like to smooth out or lift (i.e. around the eye contour, under the eye, over the brow, around the mouth and jowl areas). Can be applied onto clean skin, but also can be applied over make-up during the day to pick up the skin and give an immediate firming effect to refresh the look.
Skin Perfecting Wand:
one touch concealer: Apply all over face or as a spot treatment under foundation or alone, to give your skin overall radiance and a perfecting glow.
Fast Lift eye serum:
Morning and night, apply two drops to index finger and gently apply to the eye contour area.
Eye Lash treatment: Aqua/Water, Hydrolyzed Silk, Hydrolyzed Keratin, Glycoproteins, Yeast Extract, Magnesium Aluminum Silicate, Propylene Glycol, Methylparaben, Propylparaben, Dimethicone PEG-8 Meadowfoam.
Maxi Lip II: Hydrogenated Polyisobutene, Simmondsia Chinensis (Jojoba) Seed Oil, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Palmitoyl-Oligopeptide, Methyl Nicotinate, Methylparaben, Propylparaben.
One for Lips: Polyglyceryl-2 Isostearate/Dimer Dilinoleate Copolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Sodium Hyaluronate,Tripeptide-1, Mica ( C.I. No. 77019), Titanium Dioxide (C.I. No. 77891), Carmine (C.I. No. 75470), Ethylhexyl Palmitate, Tribehenin Sorbitan Isostearate, Palmitoyl Oligopeptide, Dextrin Palmitate, Hydrogenated Polyisobutene, Anemarrhena Asphodeloides Root Extract, Ethylhexyl Palmitate, Silica Dimethyl Silylate, Butylene Glycol,Caprylyl Glycol, Hexylene Glycol, Mica (C.I. No. 77019) , Titanium Dioxide (C.I. No. 77891) , Iron Oxides (C. I. No. 77491), Phenoxy Ethanol.
Acetyl hexapeptide 15% solution: Linum Usitatissimum (Linseed) Seed Extract, Acetyl Hexapeptide-3, Methylparaben, Propylparaben.
Mini Lift: Aqua/Water, Algae extract, Pullulan, Sodium Polyacrylate, Methylparaben, Propylparaben.
Skin Perfecting Wand: Water / Aqua, Cyclomethicone, Iron Oxides, Dimethicone, Titanium Dioxide, Cyclopentasiloxane, Silica, Dimethicone Crosspolymer, Tricaprylin, Dimethicone/Vinyl Dimethicone Crosspolymer, Dextrin Palmitate, Dimethicone Copolyol, Polydodecanamideaminium, Triazadiphenylethenesulfonate, Polyoxymethylene Urea, Glycerin, Butylene Glycol, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Magnesium Ascorbyl Phosphate, Sodium Chloride, Phenoxyethanol, Methylparaben, Butylparaben, Ethylparaben, Propylparaben.
Fast Lift Eye Serum: Water/Aqua, Aloe Barbadensis Leaf Extract, Chondrus Crispus (Carrageenan) Extract, Glycosaminoglycans, Glycogen, Glycerin, Butylene Glycol, Carbomer, Polysorbate 20, Palmitoyl Pentapeptide-4, Sodium Hyaluronate, Methylparaben, Propylparaben.